Codebook
Variable Label Variable Name Variable Label Question #
Do Do over spring
eak 1. University
2. Parent's
3. Vacation
4. Other (extra column for write in answer) 1
Forward Forward to spring
eak 1 strongly disagree
5 strongly agree 2a
Fun Break was fun 1 strongly disagree
5 strongly agree 2
Schoolwork Schoolwork over
eak 1 strongly disagree
5 strongly agree 2c
Times Vacation times 0-100 3
Miles Miles traveled 0+ 4
Sex Sex 1. Male
2. Female 5
Age Age 0+ 6
Hometown Hometown state State A
eviation (labeled as 1-50) 7
Money Money spent 0+ 8
Data Analysis
Survey Do Do_other Forward Fun Schoolwork Time Miles Sex Age Hometown Money
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
Dear Respondent,
Our names are Harminderjit Singh and Zhukun Sun, we are students of Hospitality
Management studying at California State University East Bay conducting a short survey
on “Evaluation and Research” which will hardly take your 5 to 10 minutes. This research
is mandatory for partial fulfilment of my class course. Your responses will be of utmost
help.
The reason behind doing this survey is to find out the issues and popularity of Mc
Donald’s a chain of fast-food restaurant.
All information collected will be kept confidential.
These are closed-ended questions. Please put a check mark on the selected option.
1. What is your gender?
o Male
o Female
o Transgende
o Not known
2. Which is your age category?
o XXXXXXXXXXyears
o 21 – 35 years
o 36 – 45 years
o 46 – 55 years
o Above 56 years
3. How often do you visit fast food restaurants?
o Every Day
o A few times a week
o About once a week
o A few times a month
o Once a month
o Less than once a month
4. Which of the following do you prefer?
o Mc Donald’s
o KFC
o Burger King
o Five Guys
o The Good Burge
5. Are you satisfied with the services provided by them?
o Not Satisfied
o Somewhat Satisfied
o Satisfied
o Very Satisfied
o Very-Very Satisfied
6. How often do you pay a visit to Mc Donald?
o Every Day
o A few times a week
o About once a week
o A few times a month
o Once a month
o Less than once a month
7. What is so special about Mc Donald?
o Food Variety
o Quick Services
o Ambience
o Good place to hang out
o Others, please specify _____________
8. How can you rate the services of Mc Donald?
o 1 Sta
o 2 Stars
o 3 Stars
o 4 Stars
o 5 Stars
9. Which is your favourite dish at Mc Donald?
o Big Mac Burge
o Cheeseburge
o Mc Chicken
o Mc Nuggets
o French Fries
10. What rating can you give to your favourite dish?
o 1 Sta
o 2 Stars
o 3 Stars
o 4 Stars
o 5 Stars
11. What time of the day do you prefer to eat at Mc Donald’s?
o Morning
o Noon
o Evening
o Night
12. What is the main problem you faced at Mc Donald’s?
o Wrong orde
o Long Queues
o Not enough space
o Problems of hygiene
o No issues
13. Do you assume Mc Donald’s can be considered as No 1 Fast food chain restaurants in
comparison to all its competitors?
o Yes, it is already
o Most Likely to
o May be
o Didn’t give a thought
o Neve
Thank you for taking out your valuable time in responding this questionnaire.