Using the databases of academic and business journal articles that are available through the university library as your principal source of data, locate two business journal articles, a government...

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RUNNING HEAD: BUSINESS ASSIGNMENT
THE APPLICATION OF SOCIAL MEDIA AND BUSINESSES
Table of Contents
Introduction    3
Business and Social Media    3
Conclusion    4
References    5
Introduction
    The approach of modern business world has expanded from physical promotion of sales and marketing to the virtual world and the social media platforms have revolutionized this process (Ilavarasan, Kar & Gupta, 2018). In fact, social media gives access to a wide range of users that can globally view and participate in the process of promoting a particular product. However, there are pros and cons of using social media for business purposes. On the one hand, if it gives freedom to approach a wide variety of consumers online, it also poses threats of violations of privacy of the users having social media accounts.
Business and Social Media
    At first, it is significant to note here that social media platforms grant freedom to new and old both types of businesses to have access to enormous number of possible customers. Physical promotions do not provide such freedom, therefore; it is evident that the application of social media as platform for promotion and increasing sales is now universally acceptable (Ilavarasan, Kar & Gupta, 2018). Companies think of tactful ways...