Venkatesh need the solution, Critique review on Gaurav sharma
Running Head: Management - Business Communications1 Management - Business Communications4 Management - Business Communications student ID: 00305207T student name: venkatesh ainala Introduction Facebook has become an essential tool in building business communication for the organizations. Though Facebook is beneficial is establishing business communication but it has also adverse features, which negatively influences the business communication. In this assignment, we will study about the adverse features of the Facebook, which negatively influences the business communication for the organizations. Analyze the Features of Facebook as a Business Communication Tool Facebook does not provide the opportunity to their users about content Id claim. Therefore, copyright infringement is massively done, for which business communication among organizations and their consumers are disrupted. As opined by Wagner (2018), some users create fake pages on the name of reputed organizations and start selling products. Users being unable to identify the fake pages avail products and services from those pages. The customers get counterfeit products from those fake pages and believe that the organizations whose names are used in the fake pages are fraud. The customers never avail products and services even from the authentic organizations assessing them frauds. This is how business communication is disrupted among the organizations and the customers. On the other hand, though the online reviews of the customers enhance the brand image of the organizations but it can also abate the brand image of the organizations, for which business communication fails. As stated by Saraiva (2020), Facebook can be utilized by the rival organizations, as they would pay money to individuals to post fake negative reviews regarding the products and services. Therefore, this would adversely affect the buying intentions of the customers and will defame the brand name of the organizations. Thus, the fake posts can abate the business communication among the organizations and their customers. Conclusion To conclude the feature of Facebook’s failure to provide customers content Id claim can adversely affect the business communication among the organizations and customers. In addition, the fake reviews from rival organizations can reduce the business communication among the companies and their target audience. References Saraiva, G. (2020). Incentives to Fake Reviews in Online Platforms. Available at SSRN 3538894. Wagner, M. (2018). Set Your Settings on Private: Copyright in Era of Social Media Usage. Cybaris Intell. Prop. L. Rev., 9, 57. PowerPoint Presentation ASSESSMENT 2 POST 2 Post 2: Critique one peer post (300 words) Instructions: Each student is required to critique an original post of a peer. Your critique should include commentary on: Whether the original post is comprehensive. Please identify missing components, if any, and provide constructive feedback. Have all plausible characteristics been identified? Are one or more examples provided? Provide a critique on the examples and their suitability in supporting statements. You must include reference to literature. o Use at least 2 in-text citations per post. Reference the book, article, or document using APA 6th style in the reference list. Please ensure your original post is in the discussion forum by 11:55 pm AEST APRIL 17 PUT YOUR NAME and THE NAME OF THE STUDENT YOU ARE CRITICING ON THE POST Assignment 2 FACEBOOK AS A BUSINESS COMMUNICATION TOOL Facebook is a new way to grow your business and below some of its features which make it successful in doing so. · Brand Awareness: Facebook is place where 2.5 billion connect to each other and it’s the best place to advertise your business. · Audience Targeting: Facebook can advertise according to your targeted audience. For example, if you want to advertise among only males then it will do that. · Generating Business Leads: with the appropriate advertising, Facebook can generate leads for you, and they can be converted to the customers. ("Advantages and disadvantages of Facebook for business", 2020) There are two kind of marketing, online and offline marketing. Offline marketing consists of phone calling, posters etc. but online marketing such as Facebook have more reach then the offline marketing. This is because of visibility of the ads and consistency. Facebook also follows a formula of remarketing which helps the business to a greater extent. For example, if you have searched for an item somewhere and you end up not buying it. Then that product ads will follow you all over the internet such as on Facebook. This way will increase the chances of buying of that product and thus growth of a business. ("The Ridiculously Awesome Guide to Facebook Remarketing", 2020) According to the above two points, you can see how Facebook is an innovative tool for the business communication tool, Facebook give the business opportunity to grow in faster and effective way and with less cost as compared to the offline marketing. Offline marketing costs more than online marketing. REFERENCES Advantages and disadvantages of Facebook for business. (2020). Retrieved 10 April 2020, from https://www.nibusinessinfo.co.uk/content/advantages-and-disadvantages-facebook-business The Ridiculously Awesome Guide to Facebook Remarketing. (2020). Retrieved 10 April 2020, from https://www.wordstream.com/blog/ws/2015/11/16/facebook-remarketing