Video ads are more effective than simple banners and text advertising. Search online databases and write a short summary of one full page to answer the following questions: a. Explain how video ads...

Video ads are more effective than simple banners and text advertising. Search online databases and write a short summary of one full page to answer the following questions:

a. Explain how video ads platforms such as Youtube make money. (discuss the different pricing methods)

b. Explain how Youtube uses technology to increase its effectiveness in targeting potential customers.