Microsoft Word - Guidelines and requirements Assessment Item 2 Final Case Study Report MNGT 3012 STRATEGIC BUSINESS MANAGEMENT Assessment Item 2 Final “case study” report. Overview 1/ Management style...

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Want a part of professional management style report with just 3rd point ( what are key resources, capabilities and core competencies of McDonald’s with appropriate strategies and models used and not just theoretically explained in 1000 words. More of practical data please.


Microsoft Word - Guidelines and requirements Assessment Item 2 Final Case Study Report MNGT 3012 STRATEGIC BUSINESS MANAGEMENT Assessment Item 2 Final “case study” report. Overview 1/ Management style report, maximum 5,000 words, prepared by group of 5 and submitted to Turnitin. Executive summary to be submitted separately to discussion board. 2/ Usually due end week 12 – check course outline. 2/ Worth 30%, 3/ The group chooses a company and then, as a consultancy / management team, analyses the present and future strategy of the company, with a focus on achieving a balance between AAR, sustainability, and CSR. This can be the same company as assessment item 1. Details The following is a detailed description of Assessment Item 2 and includes guidelines for both the successful completion and subsequent assessment and grading of the activity. The actual due date for this activity and submission method should be checked against the course outline located on Blackboard. For this assessment item, you must work as part of the same group as assessment item 1. All group members are required to contribute according to the agreement outlined in the group action plan. The group chooses a company to analyse – this is the “case.” This can be the same case/organisation/business as Assessment item 1. The learning facilitator must approve the organisation. Drawing on the theories and models of the entire strategic management course, the group will undertake the following task acting as a consultancy firm/executive management team: Conduct a full and thorough strategic analysis of a firm/business (in terms of our course this is referred to as a case study!). The analysis should address the following: 1. History and background of the company, and how its present strategy has come to be. 2. In terms of the operating environment, what are the general, industry and market trends/disruptions/discontinuities that the firm faces and is currently facing? 3. What are the firm’s key resources, capabilities, and core competencies? 4. Clearly identify, classify, and describe the firm’s present strategy at both corporate and business level where appropriate. 5. Evaluate the strategic fit and the firm’s performance according to that strategy and identify any likely issues. IMPORTANT: Using this analysis, a significant part of the report should be devoted to determining what contribution the company can make towards saving the planet and at the same time, use this as a point of difference in terms of establishing a strategic advantage. Specifically, the report should identify discuss any issues on the horizon which may affect how the firm’s strategy is likely to play-out into the future, and with a particular focus on issues related to balancing social, environmental and sustainability demands against delivering AAR to shareholders and investors. The report must therefore include realistic and reasoned recommendations about the future vision, mission and strategic direction of the company as well as how this strategy should be implemented (structure, change management, leadership, culture etc) and over what time frame. Warning: Do not simply re-write/recite Porter’s, Miles and Snows’ or Ansoff’s, or others, strategies. Report structure The resultant analysis and recommendations are to be structured and presented as a professional executive management report. Warning: Do not simply re-write/recite the strategies discussed in this course under the guise of it being analytical findings and a report. No “recipe” or “table of contents” for the report is given here in these guidelines. Structure and presentation forms an integral part of the grading, and it is necessary for the group to determine and adapt these things according to where their analysis leads. To reiterate, you are not simply re- writing the firms strategy according to various pre-determined headings. There is also the expectation that, as a third-year capstone course, students should already be capable of writing a management style report. That said, The University of Newcastle Library CTL has resources that can assist groups that may be having difficulty with professional report writing. The report is limited to 5,000 words MAXIMUM, excluding appendices and executive summary. The executive summary is limited to 400 words and must also be submitted separately to the discussion board. Any appendices must be suitably explained/summarised and referred to in the main body of the report. Do not assume that the reader will automatically include the appendices as part of their report reading. Grading and Feedback Generally, the grading and feedback will be in accordance with the following rubric.
Answered Same DayNov 07, 2021

Answer To: Microsoft Word - Guidelines and requirements Assessment Item 2 Final Case Study Report MNGT 3012...

Parul answered on Nov 08 2021
152 Votes
Key Resources of McDonald’s
Conducting a through external as well as internal analysis is essential to formulate strategies that can propel growth for McDonalds. While the analysis of external environment revol
ves around understanding the threats for the business and gauging the opportunities. While internal environment analysis comprehending the resources, strengths and weakness of the business. Therefore, focusing on the capabilities, resources as well as core competencies which can impact the growth of the business. Primary resources of McDonald are its brand name and intellectual properties, supply chain, franchised restaurants, ingredients, communication infrastructure, networks of the company distribution as well as delivery infrastructure. These resources can be bifurcated into Tangible as well as Intangible resources (Connor, 2002).
Tangible Resources - These resources are easy to identify as well as evaluate like human resources, financial resources, organisational and physical resources.
Physical Resources - These resources include location of restaurant as well as its structure with an average sitting capacity of 50 persons ("Company Profile", 2015). Every restaurant is equipped with advanced technology, latest storing and cooking equipment.
Human Resource - This is one of the most essential and critical aspect of business that is trained to become strong pillar of the success in McDonald's growth. Employee have more than 2 million employees who form the heart of the organisation. There are special trainings provided to the employees and their development is taken into consideration. McDonalds has also performed series of accusations in order to dominate the market. As per the annual report of FY 2019, wages represent 26% of their costs ("Company Profile", 2019)
Intangible Resource - Biggest intangible resource of the McDonald’s is its brand equity. It can be also viewed as the competitive advantage of the organisation. It has ranked 6th in Forbes "Most Valuable Brand". As per the report from BBC, the brand is more recognized than the Christian cross. There is...
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