ASSINGMENT #2 Strategic planning
Due Date: April 13 , 2022
· This assignment is worth 10% of your final mark.
· It must be completed as a group
· Please upload it to D2L with your full names in the filename.
· Include a cover page.
· Length: 4-7 pages, double-spaced, not including cover page and reference list
· Use APA formatting for the main text and the reference list. Please refer to the APA Guide posted for instructions on how to properly paraphrase, summarize, quote and references your sources.
Develop a Strategic plan (based on your product/service you have chosen) for entry into an international market.
It should include your actual plan for market entry based on your research and SWOT analysis in your previous assignment. You finish this paper based on HOW YOU ENTER THE MARKET (STRATEGY) and WHEN (Timelines)
Include: Sales Channel selection, Marketing activities, product adaptation, competitive strategy and pricing
Section 1 :
1) Grammar, Spelling, and formatting XXXXXXXXXX%
2) Market Entry Strategy (How and Why ) Explanation is required XXXXXXXXXX%
3) Sales channels (Partners) 25%
Section 2: Marketing Strategy
Adaptation according to the market 10%
Competitive strategy 10%