ASSINGMENT #2 Strategic planning Due Date: April 13 , 2022 ASSIGNMENT INSTRUCTIONS: · This assignment is worth 10% of your final mark. · It must be completed as a group · Please upload it to D2L with...

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ASSINGMENT #2 Strategic planning
Due Date: April 13 , 2022
ASSIGNMENT
INSTRUCTIONS:
· This assignment is worth 10% of your final mark.
· It must be completed as a group
· Please upload it to D2L with your full names in the filename.
· Include a cover page.
· Length: 4-7 pages, double-spaced, not including cover page and reference list
· Use APA formatting for the main text and the reference list. Please refer to the APA Guide posted for instructions on how to properly paraphrase, summarize, quote and references your sources.
Content:
Develop a Strategic plan (based on your product/service you have chosen) for entry into an international market.
It should include your actual plan for market entry based on your research and SWOT analysis in your previous assignment. You finish this paper based on HOW YOU ENTER THE MARKET (STRATEGY) and WHEN (Timelines)
Include: Sales Channel selection, Marketing activities, product adaptation, competitive strategy and pricing
    Section 1 :
    1) Grammar, Spelling, and formatting XXXXXXXXXX%
    2) Market Entry Strategy (How and Why ) Explanation is required XXXXXXXXXX%
    3) Sales channels (Partners) 25%
    Section 2: Marketing Strategy
     Adaptation according to the market 10%
     Competitive strategy 10%
     Pricing 10%
Answered Same DayApr 13, 2022

Solution

Tanmoy answered on Apr 14 2022
12 Votes
Assignment #2 – Strategic Planning        4
ASSIGNMENT #2 – STRATEGIC PLANNING
Table of Contents
Introduction    3
Analysis    3
Conclusion    5
References    6
Introduction
    Mobile phones are the instrument which is central in every movement of modern human life. It has become a basic need and a means of communication globally. Further, the development of mobile communication technology which consists of internet, MP3 player, GPS route navigation technology, camera and apps is in demand now-a-days. Hence, it’s a sign of innovation which is ever-changing and is updating as a result of the consumer taste and preferences (Mokhlis & Yaakop, 2012). Hence, being a sales partner of iPhone, I will strategize a plan which will enable the entry of iPhone in Sri Lanka.
Analysis
    According to research conducted by Statista, it is observed that the leading mobile phone vendor in Sri Lanka as on 2021 is Samsung which was able to capture 42.49% of market share. This was followed by Huawei and Xiaomi which were able to capture 21.79% and 8.37% of market share in Sri Lanka (Statista, 2021).
    The sales channel which will be chosen in Sri Lanka for the launch of iPhone will be indirect sales channel. In this iPhone company will distribute their product to third party stores, wholesaler and retailers. This will help iPhone to intensify its reach in every region of Sri Lanka (Cuofano, 2018). Later, when the iPhone sales and profitability will grow, me as a channel partner can strategize...
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