What advantages might a Korean-based company such as Hyundai have entering markets in developing countries? OURSE MATERIALS Global Marketing ISBN-10: XXXXXXXXXXISBN-13: XXXXXXXXXXGlobal Marketing, 4th...

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What Advantages Might a Korean-Based Company Such as Hyundai Have Entering Markets in Developing Countries?
A Korean-based enterprise, like Hyundai, has an edge in emerging markets since these markets are gradually registering growth in their demands and space for new market entrant is sufficient. In emerging markets the human resources are usually cheap, therefore, Hyundai might take the advantage of cheap labor, reducing production cost in the process and earning higher profit as its outcome (Hennessey, 2015). Easy availability of labor and growing...