What is "big data"? What are the most important drivers of big data? What could happen if companies focus solely on the quantitative (i.e., "numbers") aspects of big data? Explain.

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Table of Contents
References    4
Big data ia a collection of data which is varied, voluminous and growing exponentially with greater velocity. It is not possible to treat it through traditional methods.
Drivers
Digitization: Being consumer oriented and consumer driven the incomprehensible amount of data is being collected through digital means.
Knowledge of Data Science: The data science has helped in mining of useful information by the companies and new branch in job and academics (Hariri, Fredericks & Bowers,...