What was your market share and SPI in period 1? Which consumer segments are likely to become the largest segments (units) on the Sonite market over the next five periods? (refer to Market Forecast)...

1 answer below »
  1. What was your market share and SPI in period 1?
  2. Which consumer segments are likely to become the largest segments (units) on the Sonite market over the next five periods? (refer to Market Forecast)
  3. Pick one of your own brandsto discuss the following:

3.1)Which brand did you pick?

3.2)Given your brand’s physical characteristics and price in period 1, what are the Brand Perception values? (refer to Semantic Scales to fill the table below)

Brand Perceptions

#Features

Design

Battery

Display

Proc. Power

Price

3.3)Which segment(s) does your firm aim to target for this brand?

3.4)What are the Ideal Values on the product characteristics for yourtarget segment(s)?(refer to Semantic Scales to fill the table below; you may add rows if you have multiple target segments)

Ideal Values of your target segment

#Features

Design

Battery

Display

Proc. Power

Price

3.5)Are there any gaps between the ideal values and your brand’s perceptions? If yes, what R&D projects are you considering launching? Would you launch it in the current period or a later period? Why?

Answered 1 days AfterJan 18, 2022

Answer To: What was your market share and SPI in period 1? Which consumer segments are likely to become the...

Geeta answered on Jan 20 2022
25 Votes
SOLUTION.PDF

Answer To This Question Is Available To Download

Related Questions & Answers

More Questions »

Submit New Assignment

Copy and Paste Your Assignment Here