WHAT:Using the Marketing Plan Outline on page 97, Exhibit 2-3 in Chapter 2,create a Marketing Plan for a health care providerof an APA therapy TheMarketing Planshould include the following sections...


WHAT:Using the Marketing Plan Outline on page 97, Exhibit 2-3 in Chapter 2,create a Marketing Plan for a health care providerof an APA therapy






TheMarketing Planshould include the following sections and is due by midnight, Saturday, of week four:



  1. Management Summary

  2. Economic Projections

  3. The Market - Qualitative

  4. The Market - Quantitative

  5. Trend Analysis

  6. Competition

  7. Problems and Opportunities

  8. Objectives and Goals

  9. Action Programs



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Jul 29, 2021
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