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Running Head: STRATEGIC MANAGEMENT                        1
STRATEGIC MANAGEMENT                                7
STRATEGIC MANAGEMENT
Table of Contents
Background information about chosen company    3
Strategic planning    3
Reason to chose India for expansion    4
International strategies    5
Cross-Border strategic moves    6
Value of expansion    6
Selecting an option    6
Conclusion and Recommendations    6
SMART goals    7
References    8
Background information about chosen company
MESA was founded in 1979 headquarters in Tulsa, Oklahoma. It provides customised CP solutions to prevent and control corrosion and maintain the structural integrity of assets under service industry category of small business. It provides these soltuions to many customers like schools, universities, steel plants, department of transportation etc (MESA,2021).uartersa,
Strategic planning
Strategic planning is a porcess which takes into account the available resources, design of business processes and human resources capabilities to design a strategy which can contribute in achiveing strategic goals (Kools and George, 2020).
Importance
Strategic planning is important for an organization especially for MESA because:
As per profit‐maximizing and competition‐based theory MESA focuses on profit maximization and ensuring growth in the market which is sustainable for it.
The strategic principles suggests that the strengths of MESA are its employees and the quality of service it delivers which means it leverage and focus on them. It has reached the set benchmarks multiple times by being the most favorable place to work. Strategic planning is also important to analyze the internal and external market conditions so that MESA can tap potential of new emerging markets (Gamble, Thompson Jr and Peteraf, 2019).
Opportunities for expansion
MESA has several opportunities in store to expand in a international market. Being a global player it has expertise of catering customer requirements by meeting international standards. It has chosen India to expand as it is a developing economy and has potential for MESA’s growth. It is observed that the demand for existing product which the company is offering is high and able to attract customers thus maximizing revenue for it.
Reason to chose India for expansion
As per the Porter’s Diamond model MESA can enter the Indian market but the competition with local service providers will be intense. The reason is existence of unstructured market for providing CP services....