Word count XXXXXXXXXXwords Weighting: 30% Due date: See Unit ScheduleAssignment 1 submission details• All pages should include your name and student number in the document footer• All references...

Word count. 1800-2000 words Weighting: 30% Due date: See Unit ScheduleAssignment 1 submission details• All pages should include your name and student number in the document footer• All references should be appropriately cited using the Harvard style• Submit your assignment report as a Microsoft Word document and your spreadsheet in Microsoft Excel format.• Save your file as follows: [student number_A1.filetype] e.g. 1234567_A1.docx and 1234567_A1.xlsx• Submit your assignment via the Canvas > Assignments > Assessment 2 - Assignment 1 (individual)Your tasks (Main Report Specifications)This assignment is essentially a two-part assignment;the first part of the assignment will concentrate onthe analysis of the business and the type of data thebusiness uses on a daily basis.Part A: Upon selecting one of the scenarios, you arerequired to complete the following requirements.• Industry background: Review the industryinvolved in the chosen data set and provide abrief yet comprehensive overview of thatindustry sector, including brief history*, currentenvironment* and transformations* and futurescope* (See Main Submission Requirements/Structure for report layout)• Customer Identification: Identify their targetaudience (customer demographics) and valueproposition. Using the following analysismethods to conduct an analysis of the chosenbusiness.o SWOT analysiso Porters 5 forces.• Excel Tasks and Findings: Complete theunfinished spreadsheets with appropriate fieldlabels. Also, where necessary provide additionalcolumns (with appropriate formulas) to meet the information gathering needs of the business. Then use thespreadsheet data to identify three (3) trends or insights that a manager can identify to gain a competitiveadvantage or to improve the efficiency of the business. Add these findings to your report (add visuals if required).Part B: The second part of the assignment will be mainly focused on developing a non-functioning business websitemock-up. As a designer, you may consult with your tutor to ensure you accurately reflect the requirements of yourproposed design. You must also consider basic design principles to justify your design and user interface. As well as theweb and design elements, a vital part of this assignment is the perceived business advantage; you must be able to provethat the business will benefit from your design. Tasks for this part of the assignment include:1. Design a minimum of three (3) main prototype pages for your proposed website. Including a Main page(homepage) and at least 1 (one) purchasing or bookings page (dependant on the chosen scenario) with a directdesign reference to the product categories from the spreadsheet. Also create a simulated selected output productpage.2. Provide three (3) alternative mobile pages to the pages created for Task 1.3. Discuss the elements within those pages in relation to the design principles and web usability guidelines (choose 3HCI design principles and 3 web usability guidelines).4. Identify three (3) additional customer tools and or engagement methods the website can use to increase