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Contingency Leadership Theory         2
CONTINGENCY LEADERSHIP THEORY
Table of Contents
Introduction    3
Prospect of Contingency Leadership Theory    3
Amazon Leadership Through the Prism of Contingency Theory    4
Leadership During the COVID-19 Pandemic    5
Exponential Leadership Action During COVID-19    6
Amazon Managed the Crisis & Came out    7
Conclusion    7
References    9
Introduction
The social and economic crisis that have been an immediate problem due to the pandemic is the relevant example of the challenges faced by the current leaders across the globe. This crisis can be regarded as a disruptive force which needs to be faced with effective impact in order to realise some unexpected outcome. It can be argued that this particular scenario is an effective example of a situation that should have been used by the leaders to upheld the potential that they have in managing the company during such wide spread social and economic disruption. The pandemic had an impact at a global level and leaders across all the sectors had to respond with a direct and indirect effect to this crisis. The significant uncertainty had to be faced with decision making challenges and the rapidly adaptive response that the leaders had to analyse to bring out the business more significant as that of the usual times. This essay shall consequently describe the significance of the contingency leadership theory that proposes the effectiveness of the leader at times of critical situation like that of the recent COVID-19 pandemic. In this discussion leadership style of Amazon will be analysed to discuss about the relevant aspects undertaken that has immensely influenced the operation pattern of Amazon.
Prospect of Contingency Leadership Theory
Contingency Theory of leadership refers to the interplay of traits and prevailing conditions that produces effective leadership. This theory is characterized by the aspect that there is no profile or specific combination of attributes that predicts effective leadership. In this prospect effective leadership is consequently discussed in line with the factors that exist outside the particular leader (Uslu et al., 2019). Effective leadership is constituted to be a good match between the leader trades and the situational needs of the organisation and the factors that the leaders need to manipulate in order to gain from some specific outcomes. Effective leadership is dependent on the leadership style and the situational demand with an intermediate favourability for the particular aspect. The contingency theory of leadership proposes the effectiveness of the leaders in the contingent situation and the assimilation of the leadership style in that particular situation (Salihu, 2022). In order to maximize the likelihood a productive leader should be able to examine each situation and decide their leadership style. The theory proposes about the effectiveness of the leaders in addressing the contextual disruptions that takes place and how they respond to the adverse situation that helps the organisation. This acknowledges the fact that the potential ability of the leaders are the major source that restores the efficiency and ability of the organisation to face different challenges at varied situation.
Amazon Leadership Through the Prism of Contingency Theory
The leadership style positive by Amazon is classified as the pragmatist. In terms of pragmatism, it is effective to determine that the pragmatism leaders often focus on setting high standards and an unapologetically expect those standards to be made by themselves as well as from the other employees. Jeff Bezos can be considered as an exceptional business leader who has a visionary approach and solvent leadership styles that places the success of the Amazon at its core (Heller, 2020). Bezos has an...