Loter 3 Alyssa Loter Dr. Hammer MGT XXXXXXXXXX February 24, 2020 Job Description: Chief Marketing Officer Summary of Role The role entails providing leadership to the sales and marketing team. Direct...

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Loter 3 Alyssa Loter Dr. Hammer MGT 4330-01 February 24, 2020 Job Description: Chief Marketing Officer Summary of Role The role entails providing leadership to the sales and marketing team. Direct and coordination of marketing strategies and programs is a requirement. Strong knowledge of the company’s products and service, as well as the market trends, along with its competitors. Ability to identify and forecast potential customers. Oversee and create ideas for new product development and services. Includes spearheading post-sale customer care and upsell initiatives. Tasks + Develop marketing strategies, in unison with the company objectives and the current market trend. Holistic marketing strategy that considers markup factors and implementation costs + Direct the selection process of the sales and marketing team. This includes people training and sales team engagement and rewards policy. + Initiate products and services’ pricing strategies, with consideration of price elasticity. + Collaborate with product development team and provide inputs on product design and packaging. + Conduct market research and recommend and discuss with management any proposed changes as a result of such study Technology Skills + Knowledge of company’s current accounting system: Intuit QuickBooks and Oracle PL / SQL + Adobe Acrobat + GSuite, Microsoft Office + Google AdWords, Marketo Marketing Automation + Presentation software – Powerpoint, Video Editors Knowledge + Strong communication skills, to include strong grasp of the English language. Knowledge of other languages is an advantage, but not a requirement. + Keen knowledge of key business and management concepts that will be used in leading the sales and marketing team. + Up to date with the latest media, communication and presentation tools. + Knowledge in providing sincere customer service + Basic accounting, legal and administrative processes is necessary. Skills + People awareness and perceptiveness – being able to relate easily with people and the market + Persuasion – being able to convince the customers that our products and services are the solution to their business problems while being truthful. This company has zero tolerance for mis-selling. + Service Oriented – being able to show sincerity to assist people with their business problems. This includes post-sale support. + Leadership – being able to drive to one goal the diverse personalities of the sales and marketing team. This includes ability to achieve conflict resolution among the team, if necessary. Work Activities + Continuous promotion of the marketing strategies amongst the team. This includes ensuring that everyone in the team adheres to the marketing plan. + Continuous assessment of the applicability of the current marketing plan with the current market. This includes resilience of the plan to change. + Continuous identification of market opportunities and addressing it. + Continuous training and motivating of the sales and marketing team. This includes assessment of the sales incentive benefit plan. Work Context + Electronic mail 100% response rate, 24-hour resolution turnaround time + Telephone calls 8 / 10, with a 100% call back rate, 48-hour resolution time + Monthly sales and marketing report to the CEO and CFO + Quarterly sales and marketing report to the company’s Board of Directors Education + Bachelor’s Degree is required + Experience in sales in marketing is preferred, trainability is required. + On-the-job training and vocational training is an additional advantage Credentials + Required as will be directed by Human Resources Work Styles + Leadership – being able gain respect and following from the sales and marketing team + Dependability – being able to provide adhoc sales reports to the upper management team, the Board of Directors, or other regulatory requirements by the state + Integrity – honesty in business deals Work Values + Commerce – primary focus is to provide more business to the company + Driven – motivated and professional. This is key to be an influencer among the organization. + Interdependence – independent but at the same time working in collaboration with the team and the company goals