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STRATEGIC CHANGE MANAGEMENT
Table of Contents
Introduction    3
Models of Change Management and Strategic Business    3
Strategic Management    4
Critical evaluation of the Impact of Macro and Micro Environmental Factors on Strategic Business Behaviour    6
Macro Environmental Factors: PEST Analysis    6
Micro Environmental Factors: Competitors, Employees and Distribution Channels    7
Risk Management and Key Performance Indicators    7
Conclusion    9
References    10
Introduction
Netflix is one of the best examples of Strategic and Change Management. The company then flipped over to become a streaming service. This change management was inspired by the company identifying an opportunity to change the organisation’s path. On the other hand, Blockbuster was another leading DVD rental company. It was established in 1985. Since then, the company had continued to grow substantially and had found its major success in the 2000s. However, with due course of time and with the onset of other companies, their strategies had continued to diminish substantially.
Models of Change Management and Strategic Business
Lewin’s Change Management Model
The first stage of Lewin’s Change Management Model is unfreezing. The first stage is the preparation for the change. This stage requires the organisation to be ready for the change. This is a key stage to understand if the stage is going to be accepted by the employees (Cameron & Green, 2019). This stage has been somewhat appropriate in the context of Blockbuster, as the newer strategies for they have not adopted change. They tried to rely on the same strategy for a significant amount of time, leading to their downfall.
The second stage is Change. This stage is the process of change and all the activities that occur in the change. This stage determines how the organisation change will occur and how it will affect the direction the organisation takes.
The third stage is to refreeze. The employees and the processes of the organisation have become back to normal and the sense of stability occurs again (Galli, 2019). Netflix in this case, has been found to adhere to these stages and had proposed as well s implemented severe changes in their organisational strategies and operations. On the other hand, Blockbuster continued tom face gradual downfall by avoiding the implementation of the change model.
Mckinsey 7S Model
This model has seven stages that include strategic management to understand how change occurs in the organisation. The first level is strategy. The stage is where the planning stage occurs and the strategy is employed that helps to incorporate the change required. Netflix had been found to resonate these planning in order to approve the newer changes as strategized by them. On the other hand, Blockbuster approved these changes based on their expansion of business, but not in operational contexts. The second level is structure (Galli, 2018). A stage where the organization's structure is changed in order to ensure the change can occur. Netflix has been successfully able to ensure that the organisational structure is changed. Blockbuster also ensured that the organisational structure is changed. However, the operational structure was unchanged.
The third level is systems. This level is where the activities are performed in order to make the change occur (Shelygov, Filonova & Gorlova, 2019). The fourth level is shared values. The values are the main values of the organisation that are a key to how they have to run. The fifth level is style. The style dictates how the leadership is adapted and implemented. The sixth level is staff. The staffing systems have been very formal and sustainable at Blockbuster, when compared to that of Netflix in the initial years (Fouladirad et al., 2018). The staffs are how the employees respond to the change and what contributions they can bring to the change. The eight levels are skills. This level encompasses the competencies and skills that the employees have and how it influences in Netflix.
Strategic Management
Stage One
The first stage is to clarify the vision of the business. The goals should be both short-term goals and long-term goals. Then the process in order to accomplish the goals is employed and it is communicated throughout the organization through vision and mission statements. Netflix had a complete change of business model and this was done by understanding that the DVD business is inching towards closing (Hastings & Meyer, 2020).
The Blockbuster had to alter their whole business model and understand their goals they wanted to achieve in the context of renting DVD’s. The goals included providing cheap rates in their services and other promotional offers to the new...