You are required to select a multinational company operating in an industry of your choice (i.e. Banking and finance, Technology, Automobile, Food Retail, Telecommunications, Agriculture, etc) You are...

Apple
Apple
Assignment Report
Introduction
Apple is one of the most prestigious companies in the world that designs, markets and manufacture mobile communication as well as media devices. It is an American multi-national organisation that operates in technology domain that deals with software’s, consumer electronics as well as online services. The company is headquartered in California, United States. Today, Apple is the largest information technology organisation with references to revenue amounting to $365.8 billion USD effective January 2021 making it a world's most valuable organisation. Furthermore, Apple is one of the Big Five American technology organisations along with Amazon, Meta, Alphabet as well as Microsoft.
The offer cost of Apple is on consistent increment $530 and that shows enormous measure of confidence and positive feelings individuals have in the association. Apple has genuinely disturbed the market through its inventive plan technique and top of the line specialty items. This association has been conveying hearty innovation in the items with superior execution in programming administrations. Present CEO of Apple is Tim Cook keep all time high benefits in FY2019-20 decorating $137 Billion in deals.
The organisation was established in 1976 by entrepreneur Steve Wozniak, Steve Jobs and Ronald Wayne. Apple Computer became the best seller for personal computers in 1977. The company went public in 1980 for instant business success. Apple essentially developed computers featuring innovative GUI as well as interactive products. Today, Apple sells vast variety of related services, software’s, networking solutions, peripherals and applications. The company sells services for its flagship products like iPad, Mac, iPod, Apple TV a complete portfolio of the professional and consumer applications. Moreover, iOS, iCloud and Mac OS X with variety of accessory, support offerings and service. Apple is steadily focusing on capitalising the emerging market of Asia-Pacific areas especially in China and Japan. Apple is known for grooming the intellectual capital and innovation capabilities in the organisation. As the organisation develops innovative culture, right from the senior leadership going down till front-level employees on the ground establishing very strong company culture.
Internal Analysis of the Organization
Apple is well-known globally for developing cutting-edge technological products that can sell personal computers, smartphones, wearable accessories, tables as well as vast variety of associated services. One of the strongest aspects of the organisation that sets the company apart is the brand recall as well as customer loyalty thereby making the company one the most valuable brand. This also offers a competitive edge with respect to its peers. I have applied the SWOT analysis on Apple that can explain key internal as well as external factors which the company is currently operating in. The SWOT framework enable us to benchmark the Apple business as well as comprehend its performance vis-a-vis the external business environment.
Strengths
· Apple has a very strong brand value and is globally recognised as aspirational brand.
· High delivery on performance aspects and quality standards
· Strong investment in R&D capabilities as well as focus on innovation
· Healthy financial company profile with large cash reserves available.
· Strong company culture harnessing the benefits of diversity and inclusion.
· Loyal Customer-base that spans all across the world.
· High Brand Penetration in global markets
Weakness
· Cumulative...