—You are required to think of an interesting hospitality business -research idea and develop this idea into a formal, clearly-articulated research question – a problem-statement. This question will be...

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—You are required to think of an interesting hospitality business -research idea and develop this idea into a formal, clearly-articulated research question – a problem-statement. This question will be used as the organising framework for a critical literature review of previous academic research in the area. —Assignment 3 has two related stages. The first is to convert your idea into aresearchable questionusing the techniques taught in the first two weeks of the unit. The second is to write acritical literature reviewusing the methods taught in week 3 of the unit. —The overall objective is to produce a formal research question and set of research objectives based on a rigorous assessment of the available evidence on the topic. This will be the basis for your development of the project report in Assignment 3. —You are encouraged to discuss your research idea(s) with your lecturer and fellow students in the workshops/tutorials as well as study the materials for the first three weeks of the unit carefully. You will start with a general research idea and, as you go through the literature review, you will modify and hone your question into a clear and concise statement that could form the basis of a research design.


MNG00415 Tourism and Hospitality Research and Analysis Assignment 2 Guide Reference Style: Harvard The required reference style for this unit is the Harvard style Click on the ‘Topic 3’ folder within the blackboard site for this unit and upload the referencing chapter from Summers and Smith’s (2006) It provides you with examples and everything you need to know about the Harvard referencing style Make sure that your referencing is consistent Assignment Text You are required to think of an interesting business-research idea and develop this idea into a formal, clearly-articulated research question – a problem-statement. This question will be used as the organising framework for a critical literature review of previous academic research in the area. Assignment 3 has two related stages. The first is to convert your idea into a researchable question using the techniques taught in the first two weeks of the unit. The second is to write a critical literature review using the methods taught in week 3 of the unit. The overall objective is to produce a formal research question and set of research objectives based on a rigorous assessment of the available evidence on the topic. This will be the basis for your development of the project report in Assignment 3. You are encouraged to discuss your research idea(s) with your lecturer and fellow students in the workshops/tutorials as well as study the materials for the first three weeks of the unit carefully. You will start with a general research idea and, as you go through the literature review, you will modify and hone your question into a clear and concise statement that could form the basis of a research design. Marking Criteria Your Assignment 3 will be marked based on the following criteria Assignment Text Instructions 1) Prepare a research proposal that addresses the following criteria: i. Background (250 words) – provide a brief overview describing the industry-related research situation relevant to the research idea you would like to develop. Tips for the Background Section This section sets up for the reader a background to the context for the research It ‘sets the scene’ for the research project Tell the reader why the study is being conducted Describe the location of the phenomenon you are researching and the experiences it offers E.g. if you are studying client satisfaction in hotels, you may want to describe the location of the hotels and the experiences that the hotels offer to clients Assignment Text ii. Significance (250 words) explain the significance and need for this research from the perspective of the business or organisation. Tips for the Significance Section This section should explain the significance and need for your research project to be undertaken from the perspective of the management and marketing of the attraction E.g. if you are studying client satisfaction in hotels, how will your research help the hotels in regards to its operations, management and marketing functions? If you are aiming at a high grade for Assignment 3, you may also want to justify the significance of your research by referring to relevant academic literature A ‘gap’ in the literature, or a limited amount of research having previously been conducted in this area Assignment Text iii. Scope (150 words max) – explain the geographical, temporal and demographic scope of the proposed research Tips for the Scope Section Be specific! Ask yourself the following questions: What(concepts)/who am I studying in my research project? (demographic scope) E.g. Client satisfaction of hotel guests travelling for business aged 40-60 years visiting the Star City Hotel and Casino in Sydney Where will my research participants be drawn from? (geographical scope) E.g. Only domestic hotel guests – that is, hotel guests who live permanently within the geographical country border of Australia When will the research be conducted? (temporal scope) E.g. in the Australian winter period, from June-August 2012 If your answer to these questions are ambiguous, you need to refine the scope further and be more specific Assignment Text iv. Problem statement and objectives (150 words max) – determine a clear and concise problem statement and 2-4 research objectives that relate to your research proposal Tips for the Problem Statement and Objectives Include the demographic, geographical, and temporal scope in your problem statement Use the correct instruction word/s, e.g. examine, explore, describe etc. Consult a dictionary if you are not sure Keep sentences short – try not to exceed 2 sentences in your problem statement Pay attention to grammar and expression Be critical: does the problem statement say exactly what you intend to research? Make sure that your sub objectives are relevant to solve the overall ‘problem’ (i.e. the problem statement) Assignment Text Instructions v) Prepare a literature review that critically evaluates at least five (5) references from the academic literature (books and/or academic journal articles) relevant to your research idea (1000 words). Tips for the Literature Review High grade in this unit- go far beyond 5 references Source academic journal articles from the library’s databases High grade in this unit - be critical in your writing being critical means to look at a particular approach from many different angles, comparing/contrasting it with other approaches, and not automatically adopting it by its face value Example of Being Critical This author is NOT being critical: Job satisfaction is defined as being in ‘a pleasurable or positive emotional state resulting from the appraisal of one’s job or job experiences’ (Locke, 1976, p. 1304). This author IS being critical: According to Locke (1976, p. 1304), job satisfaction can be defined as being in ‘a pleasurable or positive emotional state resulting from the appraisal of one’s job or job experiences’. As opposed to this affective approach to job satisfaction, however, other researchers (Eagly & Chaiken 1993; Kaplan et al. 2009) have presented a more cognitive view of job satisfaction. From this perspective… Based on this discussion, you would make up your own opinion on how you think it is appropriate to define job satisfaction for the purpose of your research study Assignment Text Instructions Provide a reference list (Harvard – see Summers and Smith’s (2006) referencing guide) for academic literature sources you use to justify your final research proposal Assignment Text Note: Your assignment is a hypothetical exercise only, that is designed to give you opportunity to learn, in a small but practical situation, about the research process and its place within business and tourism. Under no circumstances are you to approach any employee of a tourist organisation or tourist attraction for assistance with this assignment and also Assignment 3. Format of Assignment 3 Title Page Background Significance Problem Statement and Objectives Scope Literature Review Reference List Appendices Word Limit and Assignment Sections The cover sheet, title page, reference list, and appendices are not included in the 1800 word limit I recommend that you use headings (and subheadings, if necessary) within your assignment Physical Presentation Double spaced At least 2.5 cm margins Use section headings Insert page numbers Prefer the use 3rd person (instead of writing ‘I’, refer to yourself as ‘the researcher’ or similar term) Final Notes Focus on the marking criteria of the assignment – this is your guide to ensure that you have included all necessary elements into the assignment that you will be marked on Start early – last minute assignments written the night before the due date seldom obtain a high grade
Answered Same DayMay 15, 2020MNG10720Southern Cross University

Answer To: —You are required to think of an interesting hospitality business -research idea and develop this...

Akansha answered on May 18 2020
136 Votes
A Study on Scope of Theme Resorts in India
Name
Class
Subject
Unit Code
Professor’s Name
Date
Contents
Background    4
The significance of Research    4
The scope of Study    5
Problem Statement and Objectives    6
Review of Literature    6
References    10
Background
A resort may be defined as an isolated location, with the independent business establishment which tries to offer the travellers/to
urists their requirements such as drinks, accommodation, food, sports, recreation or shopping, at the establishment itself. There are various types of theme-based resorts in the world which includes health and wellness resorts, fantasy/storyline resorts, sports and adventure resorts – ski resorts, golf resorts, forest/jungle resorts and many more (Majeed, Lu, Majeed & Shahid, 2018). These resorts have a significant characteristic of being highly capital intensive and facing high competition from international organisations in the sector. India is a very fast developing country with the second highest population in the country and a well to do tourism industry. The state is a land having few such theme-based resorts serving the community. It has been observed that these capital-intensive resorts have not been able to reap financial benefits as per their expectations due to specific reasons. Giants such as Walt Disney World Resort have plans of expanding in a country like India (Dermatopathol, 2017). This study aims to identify the factors that can lead to the success of theme resorts in India. It tries to find out the reasons for the gap in resort business expectations and actual customer response. The study would focus on expectations of potential customers regarding theme resorts and the real supply. This study will describe the importance and scope of the subject for the benefit of companies such as Walt Disney and their marketing strategies in India. It will investigate the literature review given by experts in the field of hospitality for the evidence of future scope for theme-based resorts in developing countries like India.
Significance of Research
This study has some important applications for Walt Disney, and it is management team to decide the future strategies for expansion plans in India. India and its tourism industry are growing at a whopping pace (Kandampully, Zhang & Bilgihan, 2015). The tourism industry in India generated approximately $240 billion which amounted for 10% of the country’s gross domestic product of 2017 and is expected to grow at a rate of 7% by 2028 as per Travel and Tourism Economic Impact report, 2017. The findings of this study will answer the research question which states: The future of Theme-based resorts in India – Success or not? Hence, this research will help the organisation to understand the market segment of the prospect country, demands and expectations of tourists in India, geographical benefit, demographics etc. It will further help the company to decide whether to establish its resorts in India or not in the first stance from the data collected through this research (Milman, 2010). Ady Milman (2010) solicited responses from the resort managers and agreed to the fact that various economic factors and demographic factors are perceived to affect the future success rate of this industry significantly. They also support the success of theme based resorts by finding the choices of potential customers including fantasy, mystery, wellness, adventure and science-based topics. This will help in identifying the target group according to the demographic variables such as age, income group, family status, education of the potential customers (Aghdaie & Alimardani, 2015). After identifying this group of the target market, the company can strategise its marketing and promotional activities focusing on them only rather than wasting time and capital on the population who might not have the potential for the business.
Scope of Study
The study addresses the subject of future...
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