Your report should contain four main sections : 1. Section 1 : Business background Explain the background of the selected business clearly and comprehensively, investigating who they are, what...

1 answer below »


Your report should contain four main sections :


1. Section
1 :
Business background



Explain the background of the selected business clearly and comprehensively,


investigating who they are, what services they provide, what is their market or


target, what are they competitive advantages and how they provide those services.


You may also discuss, using theory, why the services have likely emerged successfully


and accepted by the market.


2. Section
2 :
Digital disruption analysis (Impact of the emerging technology)



Provide your deep analysis of the impacts of the emerging technology which disrupts


the current industries by applying the theory comprehensively. You may also predict


the potential digital disruption in future. Explain how the digital disruption


innovation can engage with existing market or even create
new market
and how



they market their value to the market. Define how best to respond to the challenges


and opportunities that disruption offers.


3. Section
3 :
Challenges and opportunities offered by the emerging technology in



future


Discuss the potential challenges and opportunities of the emerging technology in


future. You may discuss the future trend, development or critical issue of the


artificial intelligence technology


4. Section
4 :
References



You will need to use between 10 and 20 references to support your arguments.


Make sure you cite your work with key references that will support all arguments


you make. Harvard Referencing should be the referencing style used.




Assessment 4 – Investigating a Digital Disruption Overview Word Limit Percentage Due Date Submission 2000 words (plus or minus 200 words) 40% Monday 1pm, Week 7 TurnItIn via Blackboard Learning Outcomes LO3 – propose and predict, by applying theory, the impacts that emerging technologies will have on different industries, and understand and define how best to respond to the challenges and opportunities that disruption offers. LO5 - discuss trends, developments and critical issues of emerging technologies Task In week 5, we learned a number of digital disruption caused by the emerging technology specifically artificial intelligence technology, such as Siri in Apple, Data Mining in business application, natural language processing in customer service chatbot and even smart car proposed by Tesla. It is time now for you to do digital disruption analysis in this fast-growing technology. Similarly to assessment 3, you are required to undertake a literature review about the business specifically who has applied artificial technology, and further analyse and evaluate the digital disruption it has initiated In order to improve your analysis skill in evaluating the impacts of the disrupting technology, you are encouraged to choose an emerging technology recently, not more than 6 years as we know that technology is growing exponentially. You may use technology explained in week 5 if you want. Please be advised that your focus is on the technology embedded in product/service. For example, you need to investigate ‘data mining’ technology applied in Target rather than ‘Target’ company itself (this case study can be found in Topic 5). In order to make sure that you choose the right one, you must consult your proposed topic with your tutor and get the approval by Week 6 via email. You won’t be able to change the topic before get the new approval. In this assignment, you don’t need to post your topic selection and structure of literature review on Blackboard as you did in assessment 1. Tips for writing a literature review :  Go to http://scu.edu.au/teachinglearning/index.php/5  Click “Writing a literature review” Or http://scu.edu.au/teachinglearning/index.php/5  Go to http://libguides.scu.edu.au/c.php?g=356506&p=2406409  Click “Getting started on your literature review” Your report should contain four main sections : 1. Section 1 : Business background Explain the background of the selected business clearly and comprehensively, investigating who they are, what services they provide, what is their market or target, what are they competitive advantages and how they provide those services. You may also discuss, using theory, why the services have likely emerged successfully and accepted by the market. 2. Section 2 : Digital disruption analysis (Impact of the emerging technology) Provide your deep analysis of the impacts of the emerging technology which disrupts the current industries by applying the theory comprehensively. You may also predict the potential digital disruption in future. Explain how the digital disruption innovation can engage with existing market or even create new market and how they market their value to the market. Define how best to respond to the challenges and opportunities that disruption offers. 3. Section 3 : Challenges and opportunities offered by the emerging technology in future Discuss the potential challenges and opportunities of the emerging technology in future. You may discuss the future trend, development or critical issue of the artificial intelligence technology 4. Section 4 : References You will need to use between 10 and 20 references to support your arguments. Make sure you cite your work with key references that will support all arguments you make. Harvard Referencing should be the referencing style used. Marking Criteria You should refer to the rubric available on the website for marking criteria as this how marks will be rewarded Submission Format You will be required to submit your literature review in Word document via TurnItIn on Blackboard. Your document should be named as: Lastname_FirstIinitial_Assessment4.doc (or docx). For example, my submission would be named Mason_R_Assessment4.doc or Mason_R_Assessment4.docx. http://libguides.scu.edu.au/c.php?g=356506&p=2406409 Before you submit to submission link, you have to upload your report to TurnItIn link and capture the similarity score. Put the screen capture at the beginning of your report. Then please upload the final report to submission link More Information If you need more information about completing this assignment, then you should contact your local lecturer or tutor. Original Work Your assignment must be your original work. Assignments form a major part of course work. Exchange of ideas with other people can be considered educationally valuable; however, excessive collaboration will be regarded as plagiarism, which is a University offence. For example, the copying of significant parts of a document, even if subsequently modified, is plagiarism. Such academic dishonesty will be penalised in accordance with the University's rules and regulations. You must not copy material from books, magazines, internet sources or other students’ assignments. Of course, you may include direct quotes from any source, but these must be small (e.g. one sentence or one paragraph) and must be properly referenced, using the Harvard Referencing Style. The value and relevance of including materials from another source must be fully explained. If plagiarism is found in your assignment, you may receive zero marks for this assignment. The assessment process may require some students to attend an interview in order to explain aspects of their assignment. Problems to Avoid Start early to allow sufficient time for thorough analysis, report writing and production of many diagrams. Do not copy materials from any source, unless referenced. Explain the value and significance of any external materials. Identification To clearly identify your work, ensure the following information appears in the footer of your report: Student ID, Unit code (CMP91020), Session and Year (Study Period 5, 2017) Retain Duplicate Copy You are strongly advised to retain a copy of original work, and progressive versions of your work during the session. In the event of any uncertainty regarding the submission of assessment items, you may be requested to reproduce a final copy and/or any previous versions of your work. Penalty of Late Submission A penalty of 5% per calendar day will be applied to all late assignments. An extension of time will only be considered (not necessarily approved) when a written request is submitted with appropriate supporting documentation and in accordance with University guidelines (http://scu.edu.au/students/index.php/30) Marks and Feedback Marks and feedback comments will be returned through your MySCU site for this unit. Assessment 4 – Investigating a Digital Disruption MARKING RUBRIC Report Element Criteria Mark 5 Excellent 4 Superior 3 Good 2 Adequate 0 Unsatisfactory BUSINESS BACKGROUND The background of the selected business has been clearly, comprehensively and succinctly described. The background of the selected business has been clearly and insightfully described. The background of the selected business has been described. The background of the selected business has been poorly articulated. The background of the selected business has been poorly articulated. /5 Report Element 15 Excellent 12 Superior 9 Good 6 Adequate 0 Unsatisfactory Mark DIGITAL DISRUPTION ANALYSIS The digital disruption analysis have been clearly, comprehensively and succinctly explained. Theory has correctly been applied clearly, comprehensively and succinctly to describe the likely success of the business. The digital disruption analysis have been clearly, comprehensively and succinctly explained. Theory has correctly been applied clearly, comprehensively and succinctly to describe the likely success of the business. . The digital disruption analysis have been explained with minor errors. Theory has correctly been applied to describe the likely success of the business. The digital disruption analysis have been poorly articulated. Theory has incorrectly been applied to describe the likely success of the business. The digital disruption analysis have not been articulated. Theory has not been applied to describe the likely success of the business. /15 Report Element 15 Excellent 12 Superior 9 Good 6 Adequate 0 Unsatisfactory Mark CHALLENGES AND OPPORTUNITIES IN FUTURE The challenges and opportunities in future have been clearly, comprehensively and succinctly explained. The challenges and opportunities in future have been clearly and insightfully explained. The challenges and opportunities in future have been explained with minor errors. The challenges and opportunities in future have been poorly articulated. The challenges and opportunities in future have not been articulated. /15 Report Writing 5 Excellent 4 Superior 3 Good 2 Adequate 0 Unsatisfactory Mark EFFECTIVE WRITING (structure, format, references, headings) + REFERENCES + SUMMARY/CONCLUSION The review is well structured, coherent and correctly formatted. Clear, logical headings are used with appropriate and relevant content that adds interest to review. Supported with consistent, accurate references throughout review (10-15 references) Presented a good summary/conclusion The review is well structured, coherent and correctly formatted. Clear, logical headings are used with appropriate and relevant content that adds interest to review. Supported with appropriate references throughout review (10-15 references) Presented a good summary/conclusion The review is well structured, coherent and correctly formatted with minor errors only. Supported with consistent, accurate references throughout review (>=5 references) Presented a summary/conclusion The review is poorly structured, and formatted, with consistent errors throughout Supported with relevant short of references (<=4 references)="" presented="" a="" poor="" summary/conclusion="" the="" review="" is="" unstructured="" and="" poorly="" formatted="" with="" consistent="" mistakes="" and="" errors="" throughout="" supported="" with="" short="" of="" references=""><=4 references) presented / not presented a summary/ conclusion /5 total references)="" presented="" not="" presented="" a="" summary/="" conclusion="" 5="">
Answered Same DayDec 09, 2019CMP91020Southern Cross University

Answer To: Your report should contain four main sections : 1. Section 1 : Business background Explain the...

David answered on Dec 25 2019
107 Votes
8
Investigating a Digital Disruption
Business Background
    The involvement in the business of the organization is engaged in the commercial or professional activities in which production of goods within the company or retailing of the products in the market are initiated and operated to fulfill its goals and objectives. In order to achieve success in the competitive marketplace or create challenges to the other companies, app
lication of new or advanced technology is considered appropriate (Luckin, Koedinger & Greer, 2017). In the achievement of the growth and success, technologies have the important roles to assist the companies to run businesses in the market and improve their profits rather than the competitive challenges.
    In this scenario, the use of technology in the online retail business is considered as the most successful initiation that serves as regulating businesses continuously and profitably. Online retail business is the e-commerce business in which a company sale different categories of the products to the customers directly using medium of different technology, such as websites, computers, Internet, and other communication tools and technologies (Luckin, Koedinger & Greer, 2017). Online retail business in the present scenario is considered as the most successful business in the world than the offline retailing. In the online retail business process, an organization selects B2C retailing strategy to reduce costs of different types of expenses and sales its products cheap and convenient to access to the customers.
    At this stage, Amazon is an online retailer operated its business at the global level with selling different kinds of the products to the customers. Amazon is a world leader online retail company that has challenged most of the companies in this sector. However, in the present scenario, Amazon has initiated a new business concept to enhance its business growth and market in different parts of the world (Issa & Tomayess, 2015). Amazon has initiated to use virtual assistant technology or artificial technology based on voice-activated contextual artificial intelligence to work most of the work of the customers. The use of a virtual assistant has become voice-activated helpers in case of searching different types of information and complete everyday tasks in all manner with more intuitive ways.
    Amazon has implemented or utilized Virtual Assistant Alexa that is an artificial intelligence technology developed to get digital voice assistant occupying within the organization. It is connected with the Echo smart speaker and Fire TV of the company in order to use it order tens of millions of items by simply asking (Issa & Tomayess, 2015). The Virtual Assistant Alexa is the Amazon’s virtual assistant that works after asking questions because it has been assigned in order to perform a host of different or several tasks. Additionally, Alexa is integrated to provide services to the customers effectively and efficiently. Therefore, Alexa is a technology that communicates with a cloud-based service in the organization.
    The services that Amazon’s Alexa can provide can be considered as mimicking real conversations when using intuitive voice commands in order to perform specific tasks. At the same time, organizing schedules, playing music, and sending a hands-free text is few functions of its services that provided effectively. The target market of the Alexa is the other business organization, common people or its potential customers that allow them to use voice-controlled virtual assistant successfully (Corea, 2017). The business organizations can use this technology in the workplace to complete everyday tasks and the common people can use it in their home to play the musing, switch on the lights, fan and other devices.
    The competitive advantage can be taken due to Alexa is Echo, Dot & Tap that can be used in the voice-only devices. It has also competitive advantages that can be seen as positioning itself into the home. Therefore, this technology can be used by most of the common people in ordering online retail products from Amazon that is competitive advantage of this technology. They provide services to the people as using a voice-assistant program to use third party devices in asking questions or order the Alexa...
SOLUTION.PDF

Answer To This Question Is Available To Download

Related Questions & Answers

More Questions »

Submit New Assignment

Copy and Paste Your Assignment Here