Your report should contain four main sections :
1. Section
1 :
Business background
Explain the background of the selected business clearly and comprehensively,
investigating who they are, what services they provide, what is their market or
target, what are they competitive advantages and how they provide those services.
You may also discuss, using theory, why the services have likely emerged successfully
and accepted by the market.
2. Section
2 :
Digital disruption analysis (Impact of the emerging technology)
Provide your deep analysis of the impacts of the emerging technology which disrupts
the current industries by applying the theory comprehensively. You may also predict
the potential digital disruption in future. Explain how the digital disruption
innovation can engage with existing market or even create
new market
and how
they market their value to the market. Define how best to respond to the challenges
and opportunities that disruption offers.
3. Section
3 :
Challenges and opportunities offered by the emerging technology in
future
Discuss the potential challenges and opportunities of the emerging technology in
future. You may discuss the future trend, development or critical issue of the
artificial intelligence technology
4. Section
4 :
References
You will need to use between 10 and 20 references to support your arguments.
Make sure you cite your work with key references that will support all arguments
you make. Harvard Referencing should be the referencing style used.
Assessment 4 – Investigating a Digital Disruption Overview Word Limit Percentage Due Date Submission 2000 words (plus or minus 200 words) 40% Monday 1pm, Week 7 TurnItIn via Blackboard Learning Outcomes LO3 – propose and predict, by applying theory, the impacts that emerging technologies will have on different industries, and understand and define how best to respond to the challenges and opportunities that disruption offers. LO5 - discuss trends, developments and critical issues of emerging technologies Task In week 5, we learned a number of digital disruption caused by the emerging technology specifically artificial intelligence technology, such as Siri in Apple, Data Mining in business application, natural language processing in customer service chatbot and even smart car proposed by Tesla. It is time now for you to do digital disruption analysis in this fast-growing technology. Similarly to assessment 3, you are required to undertake a literature review about the business specifically who has applied artificial technology, and further analyse and evaluate the digital disruption it has initiated In order to improve your analysis skill in evaluating the impacts of the disrupting technology, you are encouraged to choose an emerging technology recently, not more than 6 years as we know that technology is growing exponentially. You may use technology explained in week 5 if you want. Please be advised that your focus is on the technology embedded in product/service. For example, you need to investigate ‘data mining’ technology applied in Target rather than ‘Target’ company itself (this case study can be found in Topic 5). In order to make sure that you choose the right one, you must consult your proposed topic with your tutor and get the approval by Week 6 via email. You won’t be able to change the topic before get the new approval. In this assignment, you don’t need to post your topic selection and structure of literature review on Blackboard as you did in assessment 1. Tips for writing a literature review : Go to http://scu.edu.au/teachinglearning/index.php/5 Click “Writing a literature review” Or http://scu.edu.au/teachinglearning/index.php/5 Go to http://libguides.scu.edu.au/c.php?g=356506&p=2406409 Click “Getting started on your literature review” Your report should contain four main sections : 1. Section 1 : Business background Explain the background of the selected business clearly and comprehensively, investigating who they are, what services they provide, what is their market or target, what are they competitive advantages and how they provide those services. You may also discuss, using theory, why the services have likely emerged successfully and accepted by the market. 2. Section 2 : Digital disruption analysis (Impact of the emerging technology) Provide your deep analysis of the impacts of the emerging technology which disrupts the current industries by applying the theory comprehensively. You may also predict the potential digital disruption in future. Explain how the digital disruption innovation can engage with existing market or even create new market and how they market their value to the market. Define how best to respond to the challenges and opportunities that disruption offers. 3. Section 3 : Challenges and opportunities offered by the emerging technology in future Discuss the potential challenges and opportunities of the emerging technology in future. You may discuss the future trend, development or critical issue of the artificial intelligence technology 4. Section 4 : References You will need to use between 10 and 20 references to support your arguments. Make sure you cite your work with key references that will support all arguments you make. Harvard Referencing should be the referencing style used. Marking Criteria You should refer to the rubric available on the website for marking criteria as this how marks will be rewarded Submission Format You will be required to submit your literature review in Word document via TurnItIn on Blackboard. Your document should be named as: Lastname_FirstIinitial_Assessment4.doc (or docx). For example, my submission would be named Mason_R_Assessment4.doc or Mason_R_Assessment4.docx. http://libguides.scu.edu.au/c.php?g=356506&p=2406409 Before you submit to submission link, you have to upload your report to TurnItIn link and capture the similarity score. Put the screen capture at the beginning of your report. Then please upload the final report to submission link More Information If you need more information about completing this assignment, then you should contact your local lecturer or tutor. Original Work Your assignment must be your original work. Assignments form a major part of course work. Exchange of ideas with other people can be considered educationally valuable; however, excessive collaboration will be regarded as plagiarism, which is a University offence. For example, the copying of significant parts of a document, even if subsequently modified, is plagiarism. Such academic dishonesty will be penalised in accordance with the University's rules and regulations. You must not copy material from books, magazines, internet sources or other students’ assignments. Of course, you may include direct quotes from any source, but these must be small (e.g. one sentence or one paragraph) and must be properly referenced, using the Harvard Referencing Style. The value and relevance of including materials from another source must be fully explained. If plagiarism is found in your assignment, you may receive zero marks for this assignment. The assessment process may require some students to attend an interview in order to explain aspects of their assignment. Problems to Avoid Start early to allow sufficient time for thorough analysis, report writing and production of many diagrams. Do not copy materials from any source, unless referenced. Explain the value and significance of any external materials. Identification To clearly identify your work, ensure the following information appears in the footer of your report: Student ID, Unit code (CMP91020), Session and Year (Study Period 5, 2017) Retain Duplicate Copy You are strongly advised to retain a copy of original work, and progressive versions of your work during the session. In the event of any uncertainty regarding the submission of assessment items, you may be requested to reproduce a final copy and/or any previous versions of your work. Penalty of Late Submission A penalty of 5% per calendar day will be applied to all late assignments. An extension of time will only be considered (not necessarily approved) when a written request is submitted with appropriate supporting documentation and in accordance with University guidelines (http://scu.edu.au/students/index.php/30) Marks and Feedback Marks and feedback comments will be returned through your MySCU site for this unit. Assessment 4 – Investigating a Digital Disruption MARKING RUBRIC Report Element Criteria Mark 5 Excellent 4 Superior 3 Good 2 Adequate 0 Unsatisfactory BUSINESS BACKGROUND The background of the selected business has been clearly, comprehensively and succinctly described. The background of the selected business has been clearly and insightfully described. The background of the selected business has been described. The background of the selected business has been poorly articulated. The background of the selected business has been poorly articulated. /5 Report Element 15 Excellent 12 Superior 9 Good 6 Adequate 0 Unsatisfactory Mark DIGITAL DISRUPTION ANALYSIS The digital disruption analysis have been clearly, comprehensively and succinctly explained. Theory has correctly been applied clearly, comprehensively and succinctly to describe the likely success of the business. The digital disruption analysis have been clearly, comprehensively and succinctly explained. Theory has correctly been applied clearly, comprehensively and succinctly to describe the likely success of the business. . The digital disruption analysis have been explained with minor errors. Theory has correctly been applied to describe the likely success of the business. The digital disruption analysis have been poorly articulated. Theory has incorrectly been applied to describe the likely success of the business. The digital disruption analysis have not been articulated. Theory has not been applied to describe the likely success of the business. /15 Report Element 15 Excellent 12 Superior 9 Good 6 Adequate 0 Unsatisfactory Mark CHALLENGES AND OPPORTUNITIES IN FUTURE The challenges and opportunities in future have been clearly, comprehensively and succinctly explained. The challenges and opportunities in future have been clearly and insightfully explained. The challenges and opportunities in future have been explained with minor errors. The challenges and opportunities in future have been poorly articulated. The challenges and opportunities in future have not been articulated. /15 Report Writing 5 Excellent 4 Superior 3 Good 2 Adequate 0 Unsatisfactory Mark EFFECTIVE WRITING (structure, format, references, headings) + REFERENCES + SUMMARY/CONCLUSION The review is well structured, coherent and correctly formatted. Clear, logical headings are used with appropriate and relevant content that adds interest to review. Supported with consistent, accurate references throughout review (10-15 references) Presented a good summary/conclusion The review is well structured, coherent and correctly formatted. Clear, logical headings are used with appropriate and relevant content that adds interest to review. Supported with appropriate references throughout review (10-15 references) Presented a good summary/conclusion The review is well structured, coherent and correctly formatted with minor errors only. Supported with consistent, accurate references throughout review (>=5 references) Presented a summary/conclusion The review is poorly structured, and formatted, with consistent errors throughout Supported with relevant short of references (<=4 references)="" presented="" a="" poor="" summary/conclusion="" the="" review="" is="" unstructured="" and="" poorly="" formatted="" with="" consistent="" mistakes="" and="" errors="" throughout="" supported="" with="" short="" of="" references="">=4><=4 references) presented / not presented a summary/ conclusion /5 total references)="" presented="" not="" presented="" a="" summary/="" conclusion="" 5="">=4 references) presented / not presented a summary/ conclusion /5 total>