You want to launch a business internationally, and you need to choose 3 countries—1 in the Middle East, 1 in Asia, and 1 in Latin America. What are some of the components of these cultures that you...

Saudi Arabia, Brazil, India business expansion
Saudi Arabia, Brazil, India business expansion

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Introduction:
The firm plans to start off international operation in three countries, in India, Saudi and in
Mexico. The headquarters of the organization and manufacturing unit are located in the USA and
hence it already has a brand reputation in USA. The effects of globalization have tempted the
organization to expand globally. The three most prospective markets that the organization is
looking to expand are India, Brazil and Saudi Arabia. The organization has drawn up specific
marketing plan for the expansion independently and is looking at specifics to address these
countries issues. It is believed that an in depth study of these economies associated with the
personal thoughts of these economies will suggest whether we need to expand or not.
The expansion plan has been treated after a thorough survey and study done of different
parameters which would guide the organization from its external influences and it had decided
their chief parameters would be the type of economy and culture.
Cultural factors:
Culture plays a very important role in the eating habits of people The brand being a US brand the
specific cultural traits that each country exhibits has to be studied very carefully before the
launch takes place.
India:
This very traditional an orthodox country dominated by different cultures and different
traditions. There are heavy religious fanaticism practices in the country and people are rather
slow to accept practices that are not known to them. The family system dominates the entire
society, and every tradition s based on family value and traditional customs. The society is
slowly waking up to accepting foreign brands and foreign exposure. The apparel manufacturing
unit and brand will be suited to the Indian style and Indian way of dressing. The Indian
Saudi Arabia, Brazil, India business expansion

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population is slowly becoming fashionable in the true sense of the world and with the opening
out of economy it is expected that the industry will have its market in the sub continent. There
are many popular foreign apparel brands in India, totally customized to the needs of the Indian
population and the market is so large that it could have many more such foreign firms. India: this
is in fact the most challenging market. The culture here has developed faster than any other
market and the organization’s brand of apparel will easy find popularity here. This is a culture
that has accepted everything that is new. One need not modify the apparel to suit the needs of the
local Indian taste. Everything sells in this highly price sensitive market
Brazil: this country is as fashionable as the USA in terms of women’s apparels and women are
very conscious about what they wear .hence the same range of clothes that is sold in America .it
would not be very difficult in Brazil to sell the same range of clothes .Hence nothing special
needs to be done as the market exhibits the same characteristics of USA. It is a fact that
culturally Brazilian Women is more fashionable than American Women. This country has been
very much exposed to the American way of thought and culture and is considered to be the best
place to market apparels for USA. The two countries have treaty shopping agreements and with
the very fashion conscious youth and women, the industry is expected to do very well in Brazil.
Saudi Arabia:
Culturally the country is a typical...