You will choose an existing organization and submit a proposal describing a new product or service that you should bring to market. If your idea is a product, describe the product, it's functionality, and how it works. If it is a service, describe the service offering so that readers understand what they would receive.
Your product or service should address a problem or gap that is not being sufficiently addressed by current solution providers, i.e., your competition.
Cite your sources. Make sure to provide a minimum of two references.
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