Your report with summary should range between 10 pages. It should contain: Thinking that you are assigned a role of Business Development with functionality more onto sales and marketing in the...


Your report with summary should range between 10 pages. It should contain: Thinking that you are assigned a role of Business Development with functionality more onto sales and marketing in the recently performed case study company Health care (Radcube.com). You should be able to perform a marketing and sales analysis with in there services and provide different kind of pipeline opportunities by using your research. (Keep in mind that your focus is more on to the business side (sales) and try to show some business analytics) 1. Title of the research proposal. 2. What were the main points throughout your research? Clearly summarize the article. 3. Though you are dealing in software as a service industry. You should be able to explain them in a business point of view by highlighting more towards sales and marketing point of view. 4. What kind of suggestions can you make for an improvement? 5. What are areas for further research based on this article? 6. Health care relationships (using marketing and sales)? 7. Steps taken to maintain long-term relationships with customers, price strategy, loyalty. 8. How can you introduce six sigma terminology to increase your company’ sales? 9. Use the worked templates to understand the lead generation and brand integration to perform the analysis/ study. 10. Provide strengths and weakness from your research findings and provide an examples with solutions that can deal with those kind of scenarios. 11. How will you find new customers and generate sales leads (strategy required)? 12. Relationships facilitates opportunities. 13. Tradeoffs, Risks of one path vs. another. 14. How can you constantly evaluate best path to create long term value it may be in house/ partnership with others. 15. Tip: To perform data analytics use (IBM Watson) for some pictorial representation 30 day free trail. 16. Show how are you performing vs. your competitors? (show charts/ graphs and how are you improving) 17. Integrate marketing tools and emerging trends in health care service as an industry with innovation and cost reduction techniques. 18. Running digital marketing campaign and how can they benefit from that tools? (Hoot suit SMM tool). My expectation: • Title • About the company • What does this company do? • How are they doing so far? • What research findings can grow the company? • Identify strengths and weaknesses. • How are their sales and marketing before and after performing the analysis for them using analytics? • Based on the shared research files how you can integrate the useful ones among them. • You know that as a Business development role with performing analytics show charts with graphs, pictorial representation were ever it is necessary. • Your suggestions. • Final summary.





Oct 07, 2019
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