This unit describes the skills and knowledge required to use a range of strategies to prepare and apply services marketing.
It applies to individuals who work in a supervisory capacity in a team environment, who possess a sound theoretical knowledge base, and demonstrate a range of managerial skills to ensure business activities are conducted effectively.
In this role, individuals may work in small, medium or large enterprises across a variety of industries. The services to be marketed may be professional services, services to consumers and business customers, or services linked to tangible products.
No licensing, legislative or certification requirements apply to this unit at the time of publication.