-Identify and discuss the various exit strategies that investors may use and the implications for commercialization 2- Identify and discuss the various exit strategies that investors may use and the...

Running Head: IMPLICATIONS OF LAUNCHING A NEW PRODUCT 1
Implications of Launching a New Product Internationally in terms of the
Commercialization Plan
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IMPLICATIONS OF LAUNCHING A NEW PRODUCT 2

Introduction
Newer product development has been the most crucial stage for the organization as
well as it carries high risk in regard to the product failures, which may immediately after its
launch in market. Global market has been featured through varying the taste patterns about
customers, which have been influenced through its diverse cultures as well as preferences. It
needs the systematic R&D through organization for creating the successful products, which
have the considerable market demand & appears attractive to the customer worldwide.
Implications of launching a new product internationally in terms of the
commercialization plan
Product innovation has been the complicated task and this needs the careful scrutiny
through the organization. Nowadays global market has been signified through the fiercely
competitive culture in that essential target for organizations has been to capture the enhancing
returns to scale when minimizing or reducing the costs of production with the greater speed
& flexibility (Kotabe, 1990).
However, when any organization fails to respond to the newer product introductions
through competitors with the proper speed, this would lose out on desired market share
because of the late market penetration as well as eventually their profits would be dispelled
(Kotler, 1988).
In such regard, organization tries to scrutinize the products of their competitors for
evaluating viability of their innovations at the time of newer product development process
as well as it has been done the Research & Development segment of the...