1-Develop a simple segmentation plan for your brand, using the material in the module as a guideline. Feel free to copy and paste tables from those documents.2-Use three variables, organized in groups...

Format - Template
Market segmentation begins with selecting variables which:
· Describe customers and potential customers
· Professional Users - Customers of Dell are Professionals working for different organizations
· Business - Also, different businesses also form customers for Dell
· Personal Users - School going children and college going students are also consumer of Dell Computer and Products
· These make meaningful segmentation variables
· Dell Desktop, Dell Laptops, Dell Workstation
· These describe product differentiation
· Divide customers into groups such that
· Business Professionals – These are group of customers who work for different organization who primary aim is to get things done in most effective and efficient way possible. Hence, they want speed in implementing the processes and high processing capacity. For this segment of customer price is not an issue and focus is on high quality output and service from the product.
· Personal Users – School going children and college students invest in a good Laptop in order to comprehend the concept better and learn practical implementations. Hence, they want vast storage along with speed. For this segment of user price is a necessary parameter to focus upon as they can only afford features limited to their budget.
· For Dell, useful variables might be
· Type of customer
· Business and Professional User/ Consumer
· Personal User/ Consumer
· Intended use
· Professional Projects and Assignments
· Learning and Development
· Educational Use
· Level of consumption
· Light (1 to 2 hours every day)
· Medium (4 to 5 hours every day)
· Heavy (9 to 12 hours every day)
· For Dell, useful variables include:
· Nature of Use – Whether it is for professional or personnel use
· Value Proposition – Assembling of all quality products with best service under one roof
· High customer satisfaction and brand value
Once variables have been selected, marketers must decide how many different levels, or categories, are appropriate. You should create as many...