1. Executive summary highlighting the report’s aims, objectives, and findings (1 page max). (5 marks) 2. Describe the key elements of Zipcar’s past and current strategies. (7 marks) 3. Describe the...

1.    Executive summary highlighting the report’s aims, objectives, and findings (1 page max).    (5 marks)


2.    Describe the key elements of Zipcar’s past and current strategies.             (7 marks)


3.    Describe the mission, goals, and strategic objectives of Zipcar. (1 page max)         (5 marks)


4.    As part of the environmental scanning, identify likely key external and internal environment factors and create tables to perform the following analyses for Zipcar?

a.    SWOT (Strengths, Weaknesses, Opportunities, Threats)                 (5 marks)
b.    IFAS (Internal Factor Analysis Summary)                     (5 marks)
c.    EFAS (External Factor Analysis Summary                    (5 marks)
d.    SFAS (Strategic Factor Analysis Summary)                    (5 marks)
e.    Provide comments and discussion on the final number you have got in (d), and your decisions of which environment factors to include/exclude.                    (10 marks)
5.    Discuss Porter’s Five Forces Model with a diagram in the context of Zipcar, and discuss how each force impacts Zipcar operations?                                    (15 marks)


6.    Collect data of the revenues and profits from internet for four of 10 Zipcar competitors mentioned in the internet article ’10 Best Car Sharing Programmes in the USA’ (URL is: http://www.cleanfleetreport.com/best-car-sharing/) (Coates, 2016) , and comment upon the data in 250 words.                                        (5 marks)


7.    (a) Perform financial ratio analysis for the Zipcar based on the given data. From the Financial Ratio Analysis select and discuss only THREE ratios that have impact on the Company’s problems.                                         (9 marks)
(b) Comment on Zipcar’s financial ratio analysis vis-a-vis the four competitors revenue and profits commented on in point 6 above.                             (5 marks)
(c) Discuss the conclusions can be drawn from this analysis about Zipcar financial performance?                                                (4 marks)


8.    Discuss three strategic alternatives, based on the case-study situation, available to Zipcar, and recommend ONE best strategy that you would like Zipcar to implement.                (15 marks)