1.Give two examples of marketing communications the Dell brand uses. Describe them and paste-in either an image, or a link, to these examples. Classify each of these as to which part of the...

Running Head: Business and Communication         1
Business and Communication             3
MARKETING COMMUNICATION AND BUSINESS: DELL
Table of Contents
Question One    3
Question Two    3
Question Three    4
Question Four    4
References    4
Question One
· Dell Inc. is one of the modern innovators that have shown exceptional performance in electronic goods and services offered. In fact, the company has handled its marketing in the best manner possible to keep the communication strategy as customer oriented and two ways. These two methods are used in developing the strategic course of communicating with the individuals and clients. Dell mainly applies branding to develop its business and to promote its products in the market. The localization technique helps building local networks in which, the company approaches the clients and addresses their concerns at local level by using local languages of communication.
· This helps the company to keep the branding at universal level but it gives a formal unified structure to the communication strategy at global level. The two way communication...