1. What is meant by ‘strategy’? Explain the meaning of ‘first-order’ and ‘second-order’ strategies. 2. Explain Purcell’s statement that ‘trends in corporate strategy have the potential to render the...

1. What is meant by ‘strategy’? Explain the meaning of ‘first-order’ and ‘second-order’ strategies.

2. Explain Purcell’s statement that ‘trends in corporate strategy have the potential to render the ideals of HRM unobtainable’.