1.Is this public actively seeking information on this issue? 2. How likely is this public to act on information it receives? 3. Who are credible sources and opinion leaders for this public? 4. What is...

1.Is this public actively seeking information on this issue? 2. How likely is this public to act on information it receives? 3. Who are credible sources and opinion leaders for this public? 4. What is the average age of members of your key public? 5. Where is your key public located geographically?6. What is the socioeconomic status of your key public? 7. What products or services does your key public commonly use?