1.What are the cultural/ethnic/religious traits of your key public? 2. What is the education level of your key public? 3. What lifestyle traits does your key public have? 4. Are there other relevant...

1.What are the cultural/ethnic/religious traits of your key public? 2. What is the education level of your key public? 3. What lifestyle traits does your key public have? 4. Are there other relevant characteristics about your key public? 5. What is the basis for existing information noted above: previous formal research, informal or anecdotal feedback, organizational experience, personal observation, presumption/supposition by planner(s) and/or something else?