2/8 ICT203 User Centered Design Assessment 1 Assessment 1 – Individual Assignment Overview You have been employed as a UX designer in SFTA company. Your responsibilities include the following tasks: • Plan and conduct user research and competitor analysis; • Interpret data through various research techniques; • Create prototypes and wireframes; • Conduct usability testing. You must evaluate a website for any of the following industries/organisation types: 1. Education 2. Hospitality (hospital/Hotel/Tourism etc) 3. Government Agencies 4. Small Medium Enterprises 5. Online Commerce For assessment criteria, please refer to the Assessment details Timelines and Expectations Total Percentage Value of Task: 30% Individual Report Due Week 4, 4/12/20 before 11.30pm Turnitin on Moodle Minimum time expectation: 20 hrs Learning Outcomes Assessed The following course learning outcomes are assessed by completing this assessment task: LO1. apply an evidence-based approach to user-experience requirements elicitation, specification and evaluation; LO2. plan, conduct, analyse and interpret the results of User Centred Design activities to model users, goals, tasks, system environment and domain; LO3. plan, conduct and document usability tests of software systems; LO4. construct prototype user interfaces demonstrating the application of user interface design principles and guidelines. Assessment Details For this assignment, you need to write a report with a minimum of 1,000 and a maximum of 1,500 words (excluding references, attached article pages, and title pages) to answer the below questions: 1. Describe the website you are investigating and explain its two important values. (6 marks) 2/8 2. Justify a research method that is appropriate to conduct your research findings on the user experience for the website. Provide sources of evidence from peer reviewed articles. (4 marks) 3. Apply your research method and find 10-15 respondents to survey for their feedback on three bad user experiences and three good user experiences for using the website. You must attach the relevant documentation (e.g. survey form, interview scripts, etc) in the Appendix section. (10 marks) 4. Show three website screens that need to improve on the user experience. Discuss what are the type of changes in detail and develop three prototype screens. (6 marks) 5. Write a half-page of your conclusion on the investigation process. (4 marks) Report Structure Page Table of contents 1 Introduction 1 Website description and values explanation 1 Research method description and provision of peer reviewed evidence 1-2 Discussion of user survey and feedback 1-2 User interface screens to improve, proposed change and prototype screens 2-3 Write a half-page of your conclusion 1 References: 6-8 articles of APA Referencing Style 1 Appendix: Attachments such as interview scripts, surveys etc REQUIRED 1. Please refer to the SISTC report formatting guidelines under the Assessment folder. For marking consistency on this assessment, you are permitted to adapt Time New Roman, font size 12, double line spacing 2. Your report must name as follows: Your Name + assessment 1+Day Webinar. For example, if your name is John, your report file name will have the following naming :JohnAss2Wed 3. Sign, attach and submit the coversheet on Turnitin link. 4. You will upload the report on Turnitin by 4/12/20 before 11.30pm. 5. Keep multiple backups in your possession, in the event that you need to resubmit. 6. Any issues affecting timely submission should be raised with the unit coordinator or lecturer well in advance of the submission due date. 7. If you submit your assessment late without obtaining an approval from the unit coordinator, a 10% deduction of the total marks will apply for each day of late submission. After a period of five working 2/8 days, a student will receive a mark of zero for the assessment. The assessment must be submitted to prevent a Fail Incomplete being recorded on the student’s academic transcript. 8. Assistance: To maintain assessment process equity and fairness, the unit coordinator/ lecturer will not comment on students output prior to submission. The unit coordinator/ lecturer may provide generic advice on theoretical issues, structure, and expectations. Students are advised to raise any generic questions with the lecturer during class discussion so that answers are provided to all students in an equitable and transparent manner. Students having difficulties with their comprehension and writing should seek immediate assistance from academic support services well in advance of the due date. 9. Marks and Feedback: This assessment will be marked out of 30 marks. The unit coordinator / lecturer will endeavour to return marked assessment and provide verbal and written feedback during the class time within 10 working days from the assessment submission due date. 10. Plagiarism means representing the creative work of another as your own original work without appropriate acknowledgement of the author of the work or the source. The need to acknowledge the work of another arises out of a set of rights provided for in the Copyright Act 1968 known as 'moral rights'. These include the right to attribution and the right to object to derogatory treatment of the work. Advice on what constitutes plagiarism, how to avoid plagiarism, and how to reference is available here: provide the link. Students are directed to adequately reference any material they use, not to share their work with others, and not to leave their work on common storage media that others could retrieve with or without their knowledge or consent. Students should therefore take full responsibility of their work as copying and plagiarism with or without their knowledge or consent still attracts severe penalties. Submission Submit to the drop box on Moodle. Feedback Feedback and results will be published through Moodle. Academic Misconduct To submit your assessment task, you must indicate that you have read and understood, and comply with, the Sydney International School of Technology and Commerce Academic Integrity and Student Plagiarism policies and procedures. You must also agree that your work has not been outsourced and is entirely your own except where work quoted is duly acknowledged. Additionally, you must agree that your work has not been submitted for assessment in any other course or program. 2/8 Marking Criteria / Rubric Marking Criteria High Distinction (25-30) Distinction (22.5-24.5) Credit (19.5-22) Pass (15-18.5) Fail (0-14.5) 1. Describe the website you are investigating and explain its two important values. (6 marks) Very good explanation on the website review Good explanation on the website review. Incomplete explanation on the website review. Inconsistent explanation on the website review. Incorrect explanation on the website review. 2.Discuss a research method that you think is appropriate to conduct your research findings on the user experience on the website. Provide sources of evidence from peer reviewed articles. (4 marks) Well justification of a research method with supporting evidence from articles source. Justification provided of a research method with supporting evidence from articles source. Incomplete justifications of a research method with supporting evidence from articles source. Inconsistent justifications of a research method with supporting evidence from articles source. Incorrect justification of a research method with supporting evidence from articles source . 3. Apply your research method and find 10- 15 respondents to discuss their three bad user experiences and three good user experiences on using the website. You must attach the relevant documentation (e.g. survey forms, interview scripts, etc) in the Appendix section. (10 marks) Very good Justifications Good Justifications Inconsistent Justifications Incomplete Justifications Incorrect Justifications 2/8 4. Show three user interface screens that need to improve user experience. Discuss what needs to change in detail. (6 marks) Very good Justifications Good Justifications Inconsistent Justifications Incomplete Justifications Incorrect Justifications 5 Write a half-page of your conclusion on the investigation process. Very good Justifications Good Justifications Inconsistent Justifications Incomplete Justifications Incorrect Justifications