3 page project summary on the business opportunity between Peloton and Tiktok

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3 page project summary on the business opportunity between Peloton and Tiktok


MBA-FPX5910 - Winter 2024 - Section 01 Assessment 1 Assessment 1 Instructions< instructions="" resources="" activity=""> Create a 2-3 page project summary that describes your chosen organization, a business problem or opportunity, the kind of data you will need, and how your topic allows you to demonstrate the MBA program outcomes. Expand All Introduction NV Preparation VV Assessment Description VV Submission Requirements VV Competencies Measured VV £& WalkMe @ courseroom.capella.edu MBA-FPX5910 - Winter 2024 - Section 01 Assessment 1 Assessment 1 Instructions For this assessment, introduce the organization you have chosen to research, why you chose it, and how it will allow you to demonstrate all of the MBA program outcomes. Write a 2-3 page paper, in an academic writing style, that details the topic and scope of your capstone project. Your project summary should be clear and concise yet thorough enough for faculty to provide feedback and guidance. Your project summary should be well organized and include the following sections: e Describe the background of your chosen organization. o Provide a brief background of your selected organization. For instance, discuss its product lines, number of years in business, organization structure, location, et cetera. o If you choose an organization for which you work, your introduction must include a statement that you received permission to use the £& WalkMe @ courseroom.capella.edu MBA-FPX5910 - Winter 2024 - Section 01 Assessment 1 Assessment 1 Instructions e Describe a business topic, problem, or opportunity that you intend to research. o Describe the problem or opportunity you see that makes this company a good choice. o Explain the scope of your project by clearly identifying the topics or areas you intend to research. e Explain the level of accessibility to data necessary to examine the chosen business topic, problem, or opportunity. o Address how you will go about obtaining the data. o ldentify any special requirements that you might need to meet to access the data you will need. o Explain risks you think will be encountered and the mitigation plan to manage those risks. e Explain how your topic will allow you to showcase your leadership ability by demonstrating each MBA program outcome. o List out each program outcome clearly, and then explain in 3-4 £& WalkMe @ courseroom.capella.edu MBA-FPX5910 - Winter 2024 - Section 01 Assessment 1 Assessment 1 Instructions e Explain how your topic will allow you to showcase your leadership ability by demonstrating each MBA program outcome. o List out each program outcome clearly, and then explain in 3-4 sentences how your topic will allow you to demonstrate each. The MBA program outcomes are listed in the MBA Capstone Project Description. o ldentify specific items of your project summary that you believe demonstrates the outcome. e Wrap up your paper with a clear, concise conclusion that summarizes your plan. Just a couple sentences is fine. Your project summary should have these sections: Introduction. e Statement of scope. e Demonstration of outcomes. e Conclusion. Ch ithrmiceian Dam 1Hranmante \ 7 £& WalkMe @ courseroom.capella.edu
Answered 6 days AfterJan 24, 2024

Answer To: 3 page project summary on the business opportunity between Peloton and Tiktok

Ayan answered on Jan 27 2024
17 Votes
WRITTEN ASSIGNMENT        2
WRITTEN ASSIGNMENT
Table of contents
Introduction    3
Statement of Scope    3
Demonstration of Outcomes    3
MBA program outcomes    5
Conclusion    6
References    8
Introduction
    The planned partnership between Peloton and TikTok offers a special cha
nce to take use of each platform's advantages in the ever-changing world of social media and fitness technology. Peloton, known for its cutting-edge method of at-home exercise, may collaborate with TikTok's enormous social media following to provide an unmatched user experience. By examining how the integration of Peloton's fitness technology with TikTok's social media platform may transform user engagement, create new income streams, and reinvent the user experience, this project seeks to investigate the possibilities of this partnership.
Statement of Scope
    The merging of Peloton's training technology with TikTok's social media platform is the nature of this planned cooperation (Clavio, Metz & Walsh, 2023). The social component of users' fitness experiences would be enhanced as they would easily share on TikTok their training regimens, accomplishments, and fitness travels. The collaboration looks into marketing and advertising options, such as sponsored challenges, in-app purchases, and cross-platform campaigns, to increase brand recognition and ease user acquisition. The main objective is to provide a complete environment where exercise enthusiasts may participate in their training regimens while exchanging ideas, being inspired, and building a sense of community.
Demonstration of Outcomes
Enhanced User Engagement –
· Peloton customers can easily share their fitness adventures on TikTok, which promotes engagement and a feeling of community (Andjelic, 2020).
· Through their shared fitness adventures, members inspire and motivate one another, creating a positive feedback loop through this content exchange.
· Enhanced user involvement may lead to a more engaging and immersive fitness experience, which may increase customer loyalty and retention.
Opportunities for Content Creation –
· Through this relationship, Peloton instructors and users will have a platform to create and share interesting workout videos on TikTok.
· TikTok's broad fitness ecosystem is being cultivated by this content development, which goes beyond workout demos to include challenges, tutorials, and inspiring shorts.
· Both platforms develop into hubs for health and lifestyle content in addition to workout gear, drawing in a larger audience interested in holistic well-being.
Cross-Promotional Marketing –
· Peloton increases its visibility through cross-promotional marketing efforts...
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