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( Approved b y KO I Academic Board fo r T1 2021 ) Assessment 2 Assessment Type: Group entrepreneurial venture presentation followed by group written proposal. Topic: Entrepreneurial business proposal and pitch Part A: Presentation with Model/Canvas Due Date: Finalise groups Week 4 in class. All members must be in the same tutorial group unless advised otherwise. Presentations will be conducted in weeks 7, 8, 9. Presentation date for each group will be advised before break. The presentation has a maximum duration of 20 minutes followed by up to 10 minutes Q&A. Each member must present. We recommend that you practice the presentation as a group in advance of your formal delivery to optimise your use of the available 20 minutes. Imagine that your pitch presentation is to prospective investors who you need to convince of the merit of their investing in your venture. Describe a unique new-to-the-world, Australia-based, for-profit entrepreneurial venture that your group could enter into. Your Power Point slides must also be submitted to the Tutor/Lecturer before your presentation begins. Please no restaurants, cafes or online supermarkets unless demonstrably unique or addressing a new market in which you’re addressing consumer needs not presently met. Suggested structure: · Cover slide: · Please indicate ALL group members’ full names, student IDs, class day & time, and tutor’s name. · Introduction of business idea · Describe clearly your business idea. · What customer wants, needs, problems or fears are you trying to address? · What makes your business differentiated from current opposition in the market? · How do you take advantage of or response to the impact of cultural context in developing the business idea? · Business Model/Canvas (use single PowerPoint slide showing 9-cell template completed with bullet points per the Smokino example given) · Customer Segments · Value Proposition · Customer Relationships · Channels · Key Activities · Key Resources · Key Partners · Revenue Structure ( BUS302 ) ( BUS302 ENTREPRENEURSHIP T121 03/03/2021 16:02 * AUSTRALIAN INSTITUTE OF BUSINESS AND MANAGEMENT PTY LTD © ) ( PAGE 13 OF 20 CRICOS 03171A ) ( ABN: 72 132 629 979 ) ( Approved b y KO I Academic Board fo r T1 2021 ) · Cost Structure · Reflection on/application of Design thinking and/or Lean start-up Reflect on your own group’s application of design thinking and/or lean start-up, as entrepreneurship validation tools, when brainstorming/developing and/or validating business idea(s). · Key marketing and resource considerations The following (but not limited to) questions are expected to be addressed. Support your ideas with relevant research, facts & figures where possible. · How attractive is your intended industry? Are there any favourable/unfavourable trends happening in the industry? · How competitive is your intended industry? Who are your closest competitors? · Who and where are you targeted customers? · What are the major product/service benefits, features and/or experience? · What is the intended unit price of the product/service? How does your unit price compare to that of the closest offering(s) in the market? · How can the product/service be distributed to the customers? Where is the location of the business? How can technology be incorporated to reach customers? · How are you going to promote the product/service at the initial stage? · How much money is tentatively needed to start the business, and where do you intend to get the finance from? · Entrepreneurial traits/characteristics Discuss the entrepreneurial characteristics/traits and skills of the team members (i.e. your own group members), and how the members might contribute to the venture’s success (reflection on/application of relevant entrepreneurship theories expected). · Sustainable values What sustainable values (e.g. social, health, economic, environmental etc) can the entrepreneurial venture contribute to the market and/or local communities/society? · References Research Requirements: Students need to support their analysis with references from the course text and a minimum of twelve (12) reliable, relevant and acceptable sources, among which at least half academic references needed; Anglia Harvard referencing style. All references used in the report MUST be in English · check with your tutor if you’re unsure of the validity or suitability of any source. Students seeking credit od above should support their analysis with a greater number of reference sources comparable to the grade they are seeking. Sources such as Wiki, scribed.com, docstore.com, etc are not considered acceptable sources and should not be used – reliance on such sources will result in a heavily reduced grade. Part B: Business Plan (including refined Model/Canvas) Due Date: Same group members and same venture proposition as Part A. Report Moodle Due Date, Monday week 10 at 11:59PM. 3,000 +/- 10%-word limit, report format with headings and sub-headings, 1.5 spacing to be used. Suggested (brief) structure: Cover page (please indicate your full name, student ID, class day/time & tutor’s name) Table of Contents Executive Summary (not included in word count) Section headings · Introduction (a clear introduction of the business idea, make sure that first time readers can understand your business idea) · Mission · Goals · Ethical issues · Business Model Canvas (use single page, 9-cell template populated this time with succinct, relevant details to each cell per the Bubba Cam P/L example provided). · Customer Segments · Value Proposition · Customer Relationships · Channels · Key Activities · Key Resources · Key Partners · Revenue Structure · Cost Structure · Feasibility Analysis · Market · Operations and Technology · Human Resources · Finance · References Research Requirements: Students need to support their analysis with references from the course text and a minimum of twelve (12) reliable, relevant and acceptable sources, among which at least half academic references needed; Anglia Harvard referencing style. All references used in the report MUST be in English · check with your tutor if you’re unsure of the validity or suitability of any source. Students seeking credit od above should support their analysis with a greater number of reference sources comparable to the grade they are seeking. Sources such as Wiki, scribed.com, docstore.com, etc are not considered acceptable sources and should not be used – reliance on such sources will result in a heavily reduced grade. Assessment 2 A: Marking Rubric: Presentation of a new entrepreneurial venture - Group (20%) Criteria Fail (0 – 49%) Pass (50 – 64%) Credit (65 – 74%) Distinction (75 – 84%) High Distinction (85 – 100%) Analysis (Critical Thinking) (50%) Analysis and evaluation are very superficial and lacking in depths. Analysis and evaluation have a number of significant gaps, and/or need further clarification. Analysis and evaluation demonstrate strategic and critical thinking, but include several gaps. Strategically and critically analyses and evaluates the market opportunities, and key considerations in terms of marketing and resources of the entrepreneurial venture, and the entrepreneurial mind- set and characteristics of the founding team. Analysis and evaluation may have a few minor gaps. Strategically and critically analyses and evaluates the market opportunities, and key considerations in terms of marketing and resources of the entrepreneurial venture, and the entrepreneurial mind-set and characteristics of the founding team. Problem- solving (25%) Lack of understanding of the constructed and real life problems. Viable entrepreneurial idea(s) are not well identified and/or described. Some understanding of the constructed and real life problems. Major gaps in identifying and describing viable entrepreneurial idea(s) using conceptual, analytical and problem-solving strategies. Basic but adequate understanding of the constructed and real life problems. Some gaps in identifying and describing viable entrepreneurial idea(s) using conceptual, analytical and problem-solving strategies. Good understanding of the constructed and real life problems, addressed by identifying and describing viable entrepreneurial idea(s) using conceptual, analytical and problem-solving strategies. Excellent understanding of the constructed and real life problems, addressed by identifying and describing viable entrepreneurial idea(s) using conceptual, analytical and problem- solving strategies. Speaking and eye contact (15%) While some ideas were identified, failed to present them in a logical manner. Failed to engage with the audience or present a clear argument. Failed to keep to the time allocated and present the appropriate information. Presentation sometimes lacked in clarity and a logical progression of ideas. A hesitant presentation with many pauses and stumbles; and/or presenters had to either pad out the time or cut sections to keep to time. Good presentation, with some pauses and over- reliance on notes. Minor lapses in structure. Presentation ran slightly over or under allocated time. Well-delivered and balanced presentation. Good use of communication tools to engage the audience. Kept within the time limit allocated to presentation. Effective, well-delivered, balanced and well- paced presentation; Excellent use of communication tools to engage the audience. Teamwork, Coordination and time management (10%) Work reflects little or no co-ordination of the contribution by various team members, and/or has no central objective or focus. Work reflects a disparate contribution by the team, but maintains relevant focus in its response to the task. Work reflects a coordinated contribution by all of the team, and constructs a sustained focus in its response to the task. Well integrated contribution by all of the team, which reflects, accounts for and synthesises different perspectives into a focused presentation. Holistic reflection of divergent perspectives and insights into the task, representative of various informed positions on the topic. Total Mark out of 100% Comments: Assessment 2 B: Business Model / Plan for new entrepreneurial venture – 20% Criteria Fail (0 – 49%) Pass (50 – 64%) Credit (65 – 74%) Distinction (75 – 84%) High Distinction (85 – 100%) Discipline knowledge (25%) Disciplinary knowledge is unclear. Does not use the language of the discipline in a sustained fashion, and demonstrates no evidence of gaining new understanding. Disciplinary knowledge lacks clarity. Uses disciplinary language tentatively, shows an awareness of the issue presented and some evidence of gaining new understanding. Disciplinary knowledge is presented. Uses disciplinary language approaching competency, shows an awareness of the issue presented and demonstrates limited content understanding. Disciplinary knowledge is clearly presented. Uses disciplinary language competently, shows a proficient awareness of the relevant theories, issues, and demonstrates accuracy of understanding. Disciplinary knowledge is clearly presented. Uses disciplinary language authoritatively; shows critical understanding of the relevant theories, issue presented, demonstrates depth and accuracy of understanding. Analysis (Critical Thinking) (50%) Analysis and evaluation are very superficial and lacking in depths. Recommendations are not evidence- based and/or justifiable. Analysis and evaluation have a number of significant gaps, and/or need further clarification. Recommendations may not be evidence- based or fully justifiable. Overall, analysis and evaluation show critical thinking but include several gaps. Recommendations are evidence-based but may not be fully justifiable. Strategically and critically analyses and evaluates components of the business model canvas, and the feasibility of the business in terms of market, technology, human and financial resources, with some minor omissions. Recommendations are evidence-based and justifiable. Strategically and critically analyses and evaluates components of the business model canvas, and the feasibility of the business in terms of market, technology