Assessing and Evaluating Qualitative Research Getting a research study article accepted to a peer-reviewed journal does not mean that there are no questions about the “quality” of the research. As a...

STATISTICS DISSERTATION     1
STATISTICS DISSERTATION     4
ASSESSING AND EVALUATING QUALITATIVE RESEARCH
Table of Contents
Evaluating Qualitative Research    3
References    5
Evaluating Qualitative Research
Qualitative market research is an open-ended question that is based on the process of research method, which heavily depends on concepts of market research. The concept of market research consists of the focus group, in-depth interviews, and other types of innovative research methods. Lum et al. (2017) have discussed that to conduct the qualitative market research the methods used are focus groups, in-depth interviews, innovative research methods, observations, lifestyle immersion, online focus groups, ethnography, projective techniques, online forums, and many more other methods.
Conducting any research-based work requires following certain steps, such as planning and determining the research objectives, selecting the methods that will be used to conduct research, selecting the right personnel for the job, the kind of sampling methods used such as purpose sampling, quota sampling, snowball sampling, then the process of design of the survey is conducted along with the data collection, data analysis and reporting (Arsel, 2017). Following these above-mentioned processes will help in...