Assessment 2 - Part A of Digital Enterprise Improvement & Enhancement
Report
Due: Sunday 4 February 2018
Length: 2,000 words
Weighting: 30%
In Part A of the Report the following issues should be addressed:
• Critically discuss your chosen organisation and its business environments. That means
answering questions such as: What is the organisation’s core business? What are your
organisation’s aims and strategic objectives? What industry does it operate in? Who are the
main players in the industry and their strengths and weaknesses? How is the competition
in the marketplace? What is the position of your organisation in the industry? How large is
its market? How many people work in the organisation? What are your organization’s
strengths, weaknesses, opportunities and threats? Any additional information you feel is
warranted.
• Critically discuss the current state of play of digital enterprise/e-business in the industry
sector of your organisation and the use of digital enterprise/e-business in the industry by
looking at such perspectives as best practices, emerging trends, and future directions. Do
some research on the Internet; search newspapers, look at trade magazines; contact the
relevant industry association; look at websites of your organisation’s competitors; talk to
people.
Your report should contain:
• Cover sheet
• A title page
• Table of Contents
Critical discussion (using appropriate headings)
• Reference list (or list of sources of information or bibliography)
• Appendices (if relevant).
MY COMPANY OF CHOICE IS FLIGHTCENTRE AUSTRALIA (www.flightcentre.com.au). Please write the above for FlightCentre. Also attached is the lecture notes for reference