attachedASSESSMENT 2 Persuasive argument Weighting: 20% Word count: 750 words + 5 PowerPoint...

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attachedASSESSMENT 2 	Persuasive argument 	Weighting: 	20% 	Word count: 	750 words + 5 PowerPoint slides (150 words) 	No. of sources: 	Five (5) The use of social media in the workplace: the good and the bad  Social media is a major communications channel in the 21st century organisation. Yet, a quick review of new forms of media provides a clear indication that employers of all sizes continue to struggle with the intersection between the interests of the organisation, and an employee’s use of social media. Social media can be a powerful communication tool for employees, helping them to collaborate, share ideas and solve problems. Research has shown that 82% of employees think that social media can improve work relationships and 60% believe social media can support decision-making processes (Bizzi 2018). These beliefs contribute to a majority of employees connecting with colleagues on social media, even during work hours. On the other hand, employers typically worry that social media is a 'productivity killer' while employees argue on the way limits on their social media usage is framed – that their posts are ‘private’, were undertaken outside of work hours, and involve the exercise of their perceived ‘right’ to freedom of speech (Oliver 2018).  Faced with this information, your boss, the Director of Social Media at the M and M company, is contemplating the question: 'Should organisations encourage employees to use social media? Yes or no?'  What will your advice be to the Director of Social Media? Will you argue that an organisation should encourage employees to use social media or will you argue organisations should discourage employees from using social media?  Please note: Your boss has asked you to present your argument in a meeting to senior management on 19th August. In addition to the memo she expects you to summarise your position in five PowerPoint slides that reinforce the major points of your argument. As you have recently attended an oral presentation workshop you know that a good visual aid:  · gains attention and increases interest  · supports the presenter’s point and emphasises connections  · clarifies and aids the listener’s memory  · keeps the focus on the topic, not the presenter  · helps the presenter to arrange the content in a logical order.  A persuasive argument paper:  The purpose of writing an argument is to seek to persuade other people of your stance (or view) on a subject. There are various possible outlines for an argument. Firstly, you need to be able to present the main argument clearly in the thesis statement of your introduction. Then you synthesise, or combine, supporting arguments at stages within the body paragraphs. These supporting arguments are argued for/against using evidence and explanation. Citation is used to support each argument.  A critical part of the argument is the counter argument and rebuttal. The counter argument considers a possible argument against your thesis or some aspect of your reasoning. Counter argument in an essay has two stages: you turn against your argument to challenge it and then you turn back to re-affirm it, or ‘knock down’ the counter argument (the 'rebuttal'). This is a simple argument structure: argue for, counter argument, rebuttal (or turn back/ knock down).  Please follow these guidelines to complete the assessment:  1. Decide on your position/stance. To help reach your own point of view on the facts or ideas:  · read some other points of view on the topic. Who do you feel is the most convincing?  · look for patterns in the data or references. Where is the evidence strongest?  · list several different interpretations. What are the real-life implications of each one? Which ones are likely to be most useful or beneficial? Which ones have some problems?  · discuss the facts and ideas with someone else. Do you agree with their point of view?  2. Make a list of ideas: approaches, supporting arguments, evidence and explanation, and evaluations. To develop your argument:  · list the different reasons for your point of view.  · think about the different types and sources of evidence which you can use to support your point of view.  · consider different ways that your point of view is similar to, and different from, the points of view of other researchers.  · look for various ways to break your point of view into parts.  3. Decide on a structure for the paragraph. To present your argument, make sure: · your text develops a coherent argument where all the individual claims work together to support your overall point of view.  · your reasoning for each claim is clear to the reader.  · your assumptions are valid.  · you have evidence for every claim you make.  · you use evidence that is convincing and directly relevant.  4. Use five sources for evidence and evaluation.  5. Refer to the Assessment 2 Marking Criteria Guide and Marking Rubric located on the Blackboard under Assessment Tasks and Submissions.  6. Submit Assessment 2 via the Blackboard site no later than the due date: Monday 19th August 9.00am (QLD time).  Please note: PowerPoint slides must be included in the Word document version of the memo. Only one document to be submitted. Instructions are located on the Blackboard under Assessment 2.  Do NOT embed another ‘file’ into the Word.doc. Embedded files will not be accepted and may result in a mark of zero (0) for the PowerPoint component of the assessment task.  PRIOS/CDT brief (covered in lecture and tutorials) for Assessment 2:  a. Purpose: To persuade your boss to accept your position/stance on the use of social media in the workplace.  b. Reader: Your boss (the Director of Social Media M and M company).  c. Information: Five (5) sources.  d. Organisation: Direct order format.  e. Style: Formal.  f. Channel choice: Written document.  g. Document design: Memo plus five PowerPoint slides.  h. Length: Short report = 750 words +/-10%; PowerPoint slides = 150 words +/-10%.  i. Submission: 19th August 9.00am QLD time. Assessment 2: Marking criteria/weighting   	Evaluation criteria 	Task 	Weight 	1. Format,  Introduction,  & Conclusion 	Is the memo format used fully and appropriately? Does the introduction, body and conclusion contain all the identifying features ? Are the elements of the introductory and concluding paragraphs clear, relevant and informative? Correct word length (+/-10%) 	12.5% 	Purpose & Audience 	Has the student understood the task and covered the key points?  Does the response adequately address the topic and task? Is there a clear argument using two point for, one counter argument and one rebuttal? Has the student effectively used appeals to persuade the reader of their stance? Does this document take into account the needs of the audience? Does this document provide adequate information for the reader? Does the writer thoroughly address any potential questions from the reader? 	15.0% 	Credibility 	Is the student able to convince the reader that they are knowledgeable about the topic? Are claims backed up? Sources cited? Are sources reliable and authoritative? Does the student understand the proper attribution rules? Do the appearance, accuracy and clarity of the writing give credibility? 	25% 	Referencing 	Has the SCU Harvard reference style been used? Does every intext citation (direct quote, paraphrase, summary) include the author, date of publication and relevant page number? Does every end text citation have: Complete publication information? The URL for each source and the date accessed? Are sources cited in the body of the paper and in the reference list at the end of the paper? Are the right model citations used? 	12.5% 	Readability 	Is there a clear structure to the response? Do the paragraphs contain one main idea that is explored using relevant evidence? Is there cohesion between sentences? Are internal headings clear and informative and enhance the readability for the audience? Are sentences intelligible? 	10.0% 	Language 	Is there a range of vocabulary?  Are sentences grammatically correct?  Are sentences accurate and complete? Has a spell check been used?  Is spelling accurate? 	10.0% 	PowerPoint slides - Format, Visual Appeal & referencing 	Font, Format and Images of PowerPoint slides are fully appropriate and highly visually-appealing. Correct number of slides. All main points are logically organised. SCU Harvard referencing is fully accurate and consistent throughout. 	7.5% 	PowerPoint slides - Purpose, Audience, & Credibility 	All main points in PowerPoint slides are clear, informative, and appropriate for a viewing audience. Credibility is greatly enhanced by logic and use of sources. 	7.5% 	Fail 	Pass 	Credit 	Distinction 	High Distinction 	0 - 49 	50 - 64 	65 - 74 	75 - 84 	85 - 100 	550 or

Arundhati · Accepted Answer

MEMORANDUM
TO: Director of social media
FROM: M and M company
CC:
DATE:
SUBJECT: Utilization of social media within the workplace (Presentation)
Introduction 
Social media is turning to be a path that showcases the daily news along with keeping people updated about the changes that are getting conducted in an organization. Thus, it is said to be a necessary part that is said to be integrated to manage the areas of development. The study is seemed to be helpful as it will be discussing if social media is needed to be integrated into the organization or not. The aim of conducting the study is to analyze the areas of the effectiveness of social media integration.  
Discuss if the organization needs to encourage employees to use social media or not
Social media is not only seen to be helpful for the employees as well as for the organization itself. It is seemed to be one of the effective paths that help in conducting development in the communication part along with developing areas of business work (Russell, 2018). It also looks after developing staff retention which is seemed to help out the staffs by developing and building personal brands. Thus, it is said that the organization M and M needs to conduct development so that issues to the business can be managed in an effective way. It is also said to be helpful for the employees to take a mental break. Thus, allowing employees to take work break seems to get facilitated by the help of using Social media. On the other hand, it is also seen that it helps in enabling employees to make and support professional connections by developing business opportunities (Jeanetta, 2017). 
The employees are also seemed to strengthening the personal relationship with the coworkers. Apart from benefits, it has some negative influences too and those are related to lack of affectivity at work as due to the developed addiction of using social media (El Ouirdi et al. 2015). In spite of the negative influences, Social media has more positive aspects and thus the organizations are seen to be integrating Social Media. As a result, productivity margin is seemed to be developed. Thus, instead of the raised arguments, organizations need to find out whether it has more positive influences or not. In order to handle out the negative factors, the organization is needed to develop policies so that issues can be managed and mitigated in effective way. 
Discuss if Social media can be a powerful communication tool for employees or not
It is found that co-workers of the organization M & M are seen to be using social media for conducting communication. Thus, a stronger relationship is seen to get developed which leads towards developing more cohesive and productive work teams.

ASSESSMENT 2 Persuasive argument Weighting: 20% Word count: 750 words + 5 PowerPoint slides (150 words) No. of sources: Five (5) The use of social media in the workplace: the good and the bad Social...

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