Answer To: Assessment 3 Case Study Report – Current Innovative Trends in the Tourism and Hospitality Industry...
Bidusha answered on Jun 08 2021
Carnival Cruise Line 4
CARNIVAL CRUISE LINE
Table of Contents
Introduction 4
Carnival Cruise Line 4
Thesis Statement 5
Case Evaluation 5
Problem Identification 5
Components Of Problem 6
Marketing Mix 7
Product 7
Price 7
Place 7
Promotion 8
People 8
Social Media 8
SWOT Analysis 9
Strengths 9
Weaknesses 9
Opportunities 9
Threats 10
Proposed Solutions 11
Recommendation 12
References 13
Introduction
The Cruise Line Industry Association, CLIA, whose individuals incorporate the world's biggest journey lines, tended to the Coronavirus limitations influencing the business in Australia and New Zealand in a new explanation, closing by communicating certainty that the business has the versatility to conquer the difficulties it is presently confronting. Cruise organizations have put and assembled the travel industry in Australia and New Zealand for quite a long time. Journey the travel industry is a crucial source of income and work for some networks in territorial regions and South Pacific countries. In Australia, the voyage area gives more than $5 billion to the public economy and utilizes in excess of 18,000 individuals. Cruise lines contribute fundamentally to state and public government incomes through different assessments and expenses, and they help support different organizations all through the economy, including ports and objections, neighborhood the travel industry administrators, lodgings, travel planners, food and drink providers, hardware suppliers, and other inventory network organizations.
Carnival Cruise Line
Carnival Cruise Lines is noted for offering lower-than-industry pricing and perhaps a cruise line which caters to the entire family. Lately, Carnival Cruise Lines is still in the news not for these reasons, but for situations that have harmed the cruise industry overall. Carnival Cruise Lines is facing huge marketing challenges as a result of many fires in various parts of their ships. While fires and running aground are common occurrences in the cruise line industry, there have been some major incidents that have made it difficult for Carnival Cruise Lines to recover (Ayvaz-Cavdaroglu, Gauri & Webster, 2019). In mid-2012, a boat off the shore of Italy sank, executing travelers and calling into question the captain and group's trustworthiness. Another acclaimed episode happened the next year, when a fire in the motor room drove a boat to get abandoned in the Gulf of Mexico.
Luckily, no trains ran right now, yet travelers were left without food and different necessities. These episodes are sufficient to cause purchasers to rethink that excursion they've been reserving; however, Carnival Cruise Lines' treatment of the emergencies exacerbated the matter. It wasn't such a lot of that they dealt with the issues inadequately as there was an unmistakable strategy behind every one of the arrangements (Freemantle Shipping News, 2020). The fundamental issue tended to for this situation is that the utilization of online media permitted the general population to get refreshes from clients on board the boat, and subsequent to perusing the troublesome comments, Carnival Cruise Lines apologized, which opens the entryway for duty, since they are conceding deficiency in a public field. The entirety of this is to say that journey lines are not generally mainstream all through the country.
Thesis Statement
Leaving aside concerns about their carbon footprint in the atmosphere, some dispute the genuine economic advantages that cruise ship berthing offer to the communities in which they port specially in the covid situation the world is facing (Freemantle Shipping News, 2020).
Case Evaluation
Problem Identification
The principal trouble that Carnival Cruise Lines is confronting is that, despite the fact that having a crisis correspondence group and two outside advertising firms, they have surrendered control of the circumstances by being so open by means of online media for the whole world to notice (Chua, Lee & Han, 2017). While being accessible to buyers is brilliant, being open during a crisis isn't. While they ought not lie, they ought to have order of the circumstance prior to serving the more extensive public in any way. One expects that the entire journey transportation area, including large and small lines, should re-survey itself to stay pertinent in a post-Covid future. Regardless, in Australia, New Zealand, and the South Pacific, positive general impression of cruising has as of late wound down. From numerous points of view, if effectively, the expression "journey ships" have come to be related with Coronavirus and passing.
Components of Problem
There are two significant challenges that go under the overall worry of Carnival Cruise Lines utilizing social media platforms to impart emergency data. The primary issue is that Carnival Cruise Lines was conflicting between two huge emergencies that burdened the company. In one case, the enterprise didn't acknowledge obligation regarding the issue, which was sensationalized by the media, as is normal with huge events (Oe, 2020). On another occasion, the firm was unduly heartbroken, which is an unmistakable pointer of blame in web-based media and other media channels, and may uncover Carnival Cruise Lines to case that may demolish...