Assessment 3: Case study This assessment is for these students only:Gold Coast; Melbourne - Hotel School; Online; Sydney - Hotel School. Assessment Group/ individual Learning outcomes Grading...

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Assessment 3: Case study

This assessment is for these students only:Gold Coast; Melbourne - Hotel School; Online; Sydney - Hotel School.

Learning outcomesGrading indicatorMin ScoreWeightLength/
DueProfessional accreditation
Case studyIndividual2, 3GradedN/A50%2500 words28 May 2018 11:00 PMN/A


This assignment requires you to develop a case study showcasing the international tourism system of an international destination location. You have selected the location prior toWeek 3. The assignment will develop critical thinking, analysis and literacy skills tosynthesise information related to theories studied in this unit.


Identify the main issues for the location as a tourism destination and contrast these with concepts from at leastten(10)recent and relevant academic literature sources. Assessment 2 (Annotated Bibliography) will assist with additional literature required. You can draw on other sources to support. Follow the structure and criteria below.

Case study structure

  1. Introduce the location and outline main themes to be discussed and analysed in the case study. (100 words)

  2. Provide analysis of tourist visitation to your location. Use relevant statistics to support your answer. (350 words)

  3. Explain what makes the destination attractive to tourists. Relate to the tourism system, motivation or satisfaction theories in this unit. (250 words)

  4. Identify and analyse issues related to tourism and destination development at the location. (750 words)

  5. Identify and analyse negative and positive impacts of tourism activity on the host community at the location. (750 words)

  6. Identify and discuss four (4) policy implications to achieve sustainable tourism outcomes for the destination. (300 words)

Include a list of all references you have cited at the end of the case study (the reference list is not included in the word count for this assessment).

Marking criteria

Case study discussion

  • Logical discussion and argument (3 marks)

  • Clarity of expression (3 marks)

Case study analysis

  • Introduction (2 marks)

  • Tourism visitation (5 marks)

  • Destination attractiveness (5 marks)

  • Issue analysis (12 marks)

  • Impacts of tourism (12 marks)

  • Policy Implications (4 marks)


  • Correct referencing within body of report (2 marks)

  • Correct referencing style for reference list (2 marks)

Total (50 marks)

Answered Same DayMay 17, 2020MKT01906Southern Cross University

Answer To: Assessment 3: Case study This assessment is for these students only:Gold Coast; Melbourne - Hotel...

Akansha answered on May 20 2020
128 Votes
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[Course title]
Tourism is one of high-grossing industry, and its growth has remarkably increased in the last two decades. The given report identifies the location and develops a case study that displays various aspects of tourism and its related factors. The introduction will provide a summary of what will be discussed in the solution. In the main body of the answer the tourism impact, current statistics, and some tourist attraction of the selected location wi
ll be added. Next, some policies to improve the place as a tourist's destination will be suggested. In the end, a conclusion will summarise the findings of the case study.
Introduction    3
Analysing Amritsar as a Tourist Location    3
What Bring Tourists to Amritsar    4
The Identification and Analysis of Issues Related to Tourism and Destination Development in Amritsar    5
Positive and Negative Impacts of Tourism in Amritsar    7
Positive Impacts    8
Negative Impacts    9
Suggested Policies    10
Conclusion    11
References    12
Increasing pace of tourism industry is asking for the analysis of the various location to identify challenges in making a place a better tourist attraction. Punjab is the sixteenth biggest territory of India as far as zone and fifteenth as now as the populace. A city called Amritsar attracts the maximum number of tourists for the state each year and reasons are many. Located in the North-Western part of India, it boasts the presence of the holiest place of Sikh religion that is the Harmandir Sahib or famously known as the Golden Temple. The site is attracting tourists and what to improve on the policies by identifying the issues those cause hurdles in achieving the desired number of tourists in the location (kaur, 2016). The given solution will provide the information related to the tourism in Amritsar and also suggest the policies of tourism development after identifying the issues.
Analysing Amritsar as a Tourist Location
The data collected from the Punjab tourism website shows that in the year 2017 the total number of tourists those visited Punjab was 4,14,01,987 and Amritsar was visited by 2,59,78,495. In just eight years the number has increased ten times from what it was in the year 2009 (22,58,402) which shows Amritsar as a desirable tourist's destination for tourists. Not only the locals but some foreign tourists are also coming to Amritsar to enjoy the serenity the city has to offer to the visitors (, 2018). The city topped the list of new smart cities in the year 2016 as published by Urban Development Ministry. Identifying the development challenges, the city has focused on the development of self-sustainable civic infrastructure, e-governance, and public infrastructure which has improved the city as compared to the other 26 cities in the competition. To bring the tourists in the city, the Punjab Tourism has developed a website "Punjab Tourism" website that provides all the required information to the tourists related to accommodations, public transport, places to see, etc. in more than 100 languages even including languages like Zulu and Tagalog. As per the tourism department of Punjab, approximately 1 lakh tourists visit the city every day and about half stays. The average number of people attending the Golden Temple is 70 to 80 thousand which reaches 1.5 lakh on the weekends. The tourism industry provides the job opportunities to many people like approximately one tourist gives 2.5 people a job when visiting the city. All these add up to the economic development of the population which increase the GDP of the region helping in attaining the financial stability in the location. Analysing Amritsar as a tourist destination shows some positive results. But, it is labelled as the place with a religious value which limits the customer segment to be targeted to increase the number of tourists in the region. There is a high need for showing the other important attractions those Amritsar could offer to the tourists apart from just being a religious place of Punjab (kaur, 2016).
What Bring Tourists to Amritsar
Amritsar is a standout amongst the eldest and entrancing urban areas of India. It is a vital seat of Sikh history and culture. Being the entryway for explorers coming to India on the overland course from focal Asia, it soon turned into the focal point of different business exercises. Amritsar has different chronicled and religious destinations (Baggio, 2008). The most renowned of them all in the Golden Temple which was established by the fourth Guru of Sikhs, Guru Ramdas and finished by his successor Guru Arjan Dev. Another holy loved place is the Durgiana Temple which is committed to goddess Durga. Amritsar being an important exchange focus is exceptionally very much associated. There is a day by day Indian Airlines trip to Delhi and Srinagar. Guide rail connects to Delhi, Lucknow, Varanasi, and Calcutta are additionally there. Visit transports are utilizing to Dehra Dun, Shimla, Kulu, Dalhousie and Dharamsala (Tripathi, Choudhary and Agrawal, 2010).
Being shortlisted for the heritage development program of the Government’s Heritage City Development and Augmentation Yojana (HRIDAY), the city had the makeover and facelift along with infrastructure development in 2016. All this is important to acknowledge because various researchers show that satisfaction of a tourist from the tourist destination is very important. Due to the increasing use of social media and websites like TripAdvisor, one can share the details of the fulfilment or non-fulfilment of the tourist...

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