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Assessment Brief 1 RTO: 90511 / CRICOS: 02155J / HE PROVIDER: PRV12005 DES1060 – Assessment 1 Brief _ v1.7_19112020 Subject Code and Name DES1060 Interface and Experience Design Assessment Number 1 Assessment Title Project Proposal Presentation Assessment Type Individual - Proposal and Storyboard Length or Duration 1800 words +/- 10% / Five (5) minute presentation Subject Learning Outcomes 1, 2, 7 Submission Date / Time Due by 11:55pm AEST the day before your presentation is due in class, Module 4 Weighting 30% Assessment Purpose Understanding users and their needs before designing an outcome is central to effective UX design. Therefore, it is important to research target demographics to determine what will work best for them, prior to simply developing a digital product. This assessment will test your understanding of user-centred design methods, such as the ability to research user needs, then present a proposal for a digital product or service based on those needs. Assessment Task / Item For this assessment, you will explore a target market, then present the results of your research and ideation as a 1800 word paper and five (5) minute .pdf presentation. This will include a five (5) minute MP4 recording of you discussing the findings. The presentation must be submitted via Canvas. Alternatively, you may be called to present your findings to the class. This will be determined by your facilitator. See the Assessment Instructions for more detail. Assessment Brief 2 RTO: 90511 / CRICOS: 02155J / HE PROVIDER: PRV12005 DES1060 – Assessment 1 Brief _ v1.7_19112020 Assessment Instructions For this assessment, you must research a specific target audience’s needs, then pitch an idea for a website, app, digital product or service based on what you find. This pitch should consider the importance of human- centred design methods for developing applications, and find a requirements gap in the market. You will present the results of your research using industry standard deliverables like Personas, Storyboards and User Stories. For your pitch, you will be required to develop a five (5) minute .pdf presentation describing the results of your research. You may use presentation software like PowerPoint, Prezi or another program to develop your presentation. This will require two (2) components. ● A presentation deck: Eight (8) slides and slide notes that illustrate your concept and research. ● A Five (5) minute presentation: This should be a voice or video of your presentation, either recorded over your presentation, or presented in class. Your presentation should be no longer than 1800 words and include correct grammar, spelling and referencing. Aim for minimal text on the presentation slides, but include a speaker notes section at the end of the .pdf presentation outlining what is discussed in your presentation. The first slide should include your student name and number. Your presentation must include the following headings and address the criteria specified within each field. This criteria is what you will research. System Description For this section, you will need to respond to each of the following, in point form. Your answers to the following questions should equate to around 250 words. ● What is the one main purpose of your application/system (What problem are you solving for the user)? ● What are the user requirements? ● Describe, in detail, the specific technology, target device and operating system this product uses. ● What are the screen sizes? ● List any technological limitations or constraints? ● Why does it use this technology, system and /or target device? ● List three (3) potential stakeholders in this project and their roles. Summary of Survey Results In about 400 words summarize your survey results. ● You should conduct a survey of your target audience to determine their needs. To complete this task, you will need to set up a simple survey using a program like Google Forms or SurveyMonkey. Your survey should collect both qualitative and quantitative data. Assessment Brief 3 RTO: 90511 / CRICOS: 02155J / HE PROVIDER: PRV12005 DES1060 – Assessment 1 Brief _ v1.7_19112020 ● Then, you should present insights gathered from survey respondent comments and opinions. These can be presented as bullet points. ● You should also include at least two (2) types of charts or graphs, which must contain: o Data from at least 10 respondents o Statistics gathered via internet research, surveys conducted, and user interviews o Both demographic and psychographic data from respondents o Your survey: At least one of each type of each question must be used for your survey: Multiple choice, open-ended questions and Likert scale. Empathy Map In 200 produce an empathy map using the results from your surveys. Use the criteria below to complete this section. ● Include at least two (2) empathy maps, drawing on the results of your survey, interview & observation ● Each empathy map must contain the following: o Images or sketches of potential users in the centre of the empathy map. It helps to think in terms of a real person, even if it is a fictitious one. o The user’s name & brief description of who they are and what they do. o Working with a team (or alone if you must), fill in the map or using what you know about the persona. o Specific and detailed data on what the user says, does, thinks, feels, including pain points & goals. User Personas ● In about 200 words, include at least three (3) user personas, which define your target market. ● Each persona must contain: o Both demographic and psychographic data, briefly explaining o A photo or drawing of the persona representing your target market, and a name. o Specific and detailed user goals, pain points or frustrations o A ‘Bio’ section that demonstrates context: their environment, including their digital environment o When, where, how and why they use technology in general (This will give insight into how might they use your product) o Operating systems and platforms they might use, and brands they might already buy. o A quote, something they might say. Competitive Analysis Present your evidence for competitive analysis in about 250 words using the criteria below. ● What are your inspirations and references for this product? Assessment Brief 4 RTO: 90511 / CRICOS: 02155J / HE PROVIDER: PRV12005 DES1060 – Assessment 1 Brief _ v1.7_19112020 ● What other products or systems exist in the marketplace which are similar to yours? Include screenshots and analysis of at least two (2) other similar products or services, currently available on the market. o Is there a gap in the market? o What is the point of similarity and difference to your product? o What are their strengths and weaknesses? ● Why is your concept going to succeed? User Story Using the criteria below, create a user story in around 150 words. ● Make this high level. It should not include functionality at this point. ● Must be expressed as a problem statement that focuses on user goals and frustrations, using the format below: o ‘I am [persona name, 3 characteristics]. I am trying to [outcome/job/tasks]but [problem/barrier] because [root cause]. This makes me feel [some emotion].’ Storyboards/ Journey map You will be required to provide illustrations and around a 200 word explanation for your storboards/journey map. Use the criteria below to help you complete this section. ● These can be hand drawn, or utilise a digital storyboarding tool. ● Each storyboard must: o Contain eight (8) frames o Clearly show the user (your persona), the problem they might be facing, and how your digital product or service will help them solve that problem (the ‘Happy Path) o Show the user (your persona) and the device in context of use: e.g.: in the house, on the bus etc o Clearly show the user’s emotions o Must be legible, bold, clear and contain clearly legible text or speech bubbles (If hand drawn, and too faint/illegible, will be asked to resubmit). ● Flowmap: (diagram) o Show the overall flow of every page/screen of the application and how it will link together. o make sure you Name each screen clearly. ● Summary Summarize your finding in about 150 words. ○ This can feel like a repeat of the Overview, which is fine. However it should have a more personal/user focus. Assessment Brief 5 RTO: 90511 / CRICOS: 02155J / HE PROVIDER: PRV12005 DES1060 – Assessment 1 Brief _ v1.7_19112020 Reference Slide All images, websites and research will need to be correctly Harvard referenced throughout your presentation and listed in a final slide. These will not count towards the word count. Speaker Notes Either appended to the end of the presentation, or appended to each slide within the presentation. Assessment Brief 6 RTO: 90511 / CRICOS: 02155J / HE PROVIDER: PRV12005 DES1060 – Assessment 1 Brief _ v1.7_19112020 Submission All work must be submitted via the LMS, in the assignments section appropriate to this brief. Please ensure the above mentioned submission date and/or time are adhered to, or penalties may apply. When submitting your work, please save your files using the naming convention below. [Student_ID]_[Surname]_[First Name]_[SubjectCode]_[Assessment_#] E.g.: 1234_Singh_Visha_PRG1002_Assessment_01 For more information on late submission, please see the Assessment Policy. Academic Integrity The integrity of the assessment process is fundamental for ensuring appropriate evaluation at AIT. All work submitted should be your own, and where additional resources are used, they must be referenced according to the Harvard style. Additionally, TurnItIn is available in the LMS to test plagiarism in your writing. For more information on academic integrity, please see the Academic Integrity and Academic Integrity Penalties Policies. Appeals Fair application of the assessment rubric, rules and guidelines should be administered for each assessment. If you feel an evaluation requires further consideration, you may be entitled