Assessment detailsAssessment 1: EssayThis assessment is for these students only: Coffs Harbour; Gold Coast; Melbourne - Hotel School; Online; Sydney - Hotel School.AssessmentGroup/individualLearning outcomesGrading indicatorMin ScoreWeightLength/durationDueProfessional accreditationEssayIndividual1, 3GradedN/A30%1200 words25 Mar 2018 11:00 PMN/ATask descriptionAn academic essay of aproximately 1200 words which critically discusses the following statement:The events industry is an effective and appropriate vehicle for the social, cultural, environmental and economic development of a city or region.Overall the essay must be integrated, comprehensive and demonstrate an understanding of the relationship between the events industry and regional development. There should be a meaningful discussion about the key factors rather than mere descriptions of elements.The essay should -•Provide an overview and definition of events and their use which -odemonstrates an understanding of the history of events;oidentifies and discusses the various sectors of the event industry;oidentifies the various types of events (mega, hallmark, community, business,oartform)odiscusses the significance of the event industry in contemporary society.•Describe and discuss, with examples, how events and event tourism interact with -oregional economic development (jobs, income, sustainability);oregional social/cultural development (social cohesion and inclusion) and:oregional environmental development (infrastructure, revitalisation and appreciation of attractions, sustainability).There needs to be:•Engagement with the study materials - textbook, academic journals, the Internet, trade and other published reports and documentation to research and develop discussion.•Reference list for any literature cited.
A guide to the first assignmentKeep your essay points brief –For the history of events simply cover the point that events have a long, ancient community purpose history, then, move to a discussion about the advent of event tourism and the subsequent re-purposing of events for economic development.To discuss and describe sectors of the events industry, consider who conducts events and why - community, government, private businesses, and fans, artists and performers.Types of events should be described both by type – festival, sport, business, political, etc. and by size – mega, hallmark, major, community. Use examples to demonstrate you know which is which.Also use examples (they can be the same ones) to clearly show events that had predominately development outcomes for - 1. Regional economy; 2. Socio-cultural change; 3 Environmental (natural or built) enhancement.Use the materials in the study packages as your primary research and reference source material.A suggested simple format is -Ist Paragraph – Discuss the history of events covering their various purposes.2nd and 3rd Paragraphs – Describe event tourism and the subsequent re-purposing of events for economic development.4th Paragraph - Describe sectors of the events industry, and who conducts events and why.5th Paragraph – Discuss the various types of events relating them to the description in paragraphs 1 to 4.6th, 7th, 8th and 9th Paragraphs - Discuss the differences between mega, hallmark, major, and community events. Use examples to demonstrate you know which is which.10th, 11th and 12th Paragraphs - Use examples (they can be the same ones used in paragraphs 6 to 9) to clearly show events that had predominately development outcomes for - 1. Regional economy; 2. Socio-cultural change; 3 Environmental (natural or built) enhancement.This is a suggestion only and you may use other formats if you wish, for example by framing your discussion by beginning with the development outcomes and continuing that theme throughout the essay.