Assessment item 1 - Class Discussion
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Value:30%
Due Date:23-Mar-2020
Return Date:15-Apr-2020
Length:1200 words 300 each post and 300 each response
Submission method options:Interact2 Blog
TASk
Class Discussion
Over the first four weeks of session
Make at least two posts to the Assessment 1 Blog
Respond to at least two posts on the Assessment 1 Blog.
The aim of this assessment is for everyone to contribute to the learning of the group and to engage with others in the subject (peer-to-peer learning). Learning from the experiences of your peers adds depth to the subject experience, as students come with a range of experiences and knowledge.
What do you need to do?
Step 1: Over the first four weeks of session make two posts to the Assessment 1 Blog (300 words each post max) (first post required by week 2).
For each post you need to include three things:
1) Provide a contemporary example that shows an aspect of consumer behaviour theory being used in practice.
One post should look at a situational influence, the other can look at any of the consumer behaviour theory covered in Topics 1-4.
2) Explain how the example illustrates the relevant area of consumer behaviour theory.
One post should look at a situational influence, the other can look at any of the consumer behaviour theory covered in Topics 1-4. You must reference the sources that you use.
The example may be a video, news article, journal article, print ad, podcast etc. Each post should discuss a different area of theory (drawing on the first 2 weeks of session).
3) Pose a question about your example for discussion by peers.
When composing this question think about key trends and issues facing consumers today, and /or how this example might relate to marketing strategy (marketing mix, target marketing and segmentation and positioning) past or future.
Step 2: Over the first four weeks of the session respond to two of the posts on the Assessment 1 Blog (300 words each, max). (Due by Week 4, 25/3/2020)
For each response you need to include two things:
1. Identify a post of interest by one of your peers and respond to their discussion question (referencing the theory they have used in their post).
2. In your response, address the theory and its application in the example they provided and consider this critically using your knowledge of the theory.
Note: again you need to reference any sources that you use.
Submission for Marking
Submitting the post in the blog will constitute submission.
Your posts will be marked in the Blog tool
RATIONALE
This assessment task will assess the following learning outcome/s:
• be able to analyse the buyer decision process and critique effects of situational influences on consumer purchases;
• be able to evaluate a variety of external factors and their influence on consumer behaviour; and
• be able to assess key trends and issues facing consumers today and describe the potential effects on current marketing strategies.
RATIONALE
back to top
This assessment task will assess the following learning outcome/s:
• be able to analyse the buyer decision process and critique effects of situational influences on consumer purchases;
• be able to evaluate a variety of external factors and their influence on consumer behaviour; and
• be able to assess key trends and issues facing consumers today and describe the potential effects on current marketing strategies.