ASSESSMENT TEMPLATE___________________________________________________ Subject...

Question

ASSESSMENT TEMPLATE___________________________________________________

Subject Title		Managing People and Organisations

Subject Code		MGT600



Semester		Semester 2, 2018


Assessment Title		Report

Learning Outcome/s	2, 3, 4 & 5

Assessment type (group or individual)		Individual

Weighting	30%

Word count		2500 words (+/- 10%)




Class submission		Lecture	☐	Tutorial	☐
Submission type		Paper copy	☐	Turnitin	X

Format / Layout of Assessment		Report:
(details of what to include)						X
(cross the appropriate check boxes)		Table of Contents				X
		Synopsis / Executive Summary				X
		Introduction				X
		Findings				X
		Conclusion				X
		Recommendations				X
		Reference List				X
		Appendices				X






















Assessment instructions
(clear, succinct, without repetition)		You are required to interview a manager of a company or
		organisation (you should try to find one with more than 10 staff if
		possible). If you have a contact please follow up – otherwise your
		lecturer will help you to find one.

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Before you go to the interview follow these steps:

1. Research the company or organisation using any sources available (published annual reports, newspaper or online reports)

2. Find out what has been written on the topic of operational area that you have chosen by researching academic or practitioner journals and magazines).

3. Using the literature to help you, develop a set of questions to find out about:

a. The firm – a little bit about what it does, whether it is public or private, government or not-forprofit.

b. The number of staff and key areas of activity

c. The role of a Manager (especially within the area of one or two of the topic areas covered in this course).

The Interview

The main purpose of the interview is for student to gain more insight into what managers really do, what challenges they face, what lessons they have learned, what suggestions they have for you and other students as future team members and managers.

Suggestions for questions to discuss during your interview:

• What has been the manager’s career path to the current position? What companies has he/she worked for and what have his/her responsibilities been?

• If he/she could change anything about his/her career path, what would it be?

• What does he/she enjoy most about his/her current position and responsibilities? What does he/ she enjoy least about her current position and responsibilities?

• What aspects of his/her position are the most rewarding? What aspects of his/ her position are the most frustrating?

• What is the most challenging aspect of his/her position? What is he/she doing to overcome these challenges?

• What current trends could have an impact on management practices within the next 2-5 years?

• How might the business change in the next 2-5 years? How is he/she planning for this?

• What advise can he/she offer you as you are entering the business environment today?

RULES:

1. This has to be a real experience and one where you can collect and analyse some data to inform your recommendations.

2. Take no more than 45 minutes of the HR manager's time.

3. Either record the interview (but ask permission first) or take careful notes

4. If the manager would prefer anonymity assure her/him that you will not include organisation or company names in any report.

After the Interview

1. Write up your notes

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2. If unsure, discuss your findings with your lecturer, identifying key points

Your report

Present your findings as a short research report (2500 words)

using the following structure:

• Cover page: Your name, MGT600 & Title of the report: this should be a concise description of your report (no more than 10 words

• Executive Summary

• Table of contents: list all major sections with page numbers (words don't count).

• Introduction: Cover the Background (what has come before the report to make it necessary for you to write it?), Aim(s) (what is the main aim(s) of the report?) and Scope (how will you cover this aim(s), discuss sections and what will and won’t be covered). About 200 words.

• Literature review: summarize your findings from the literature search. This section should be around 500 – 600 word and should be comprehensively supported by appropriate referencing.

• Firm Background In this section you should introduce the firm providing key information about its size and key business objectives. About 100 words.

•

Operations

About 1400 words
:

o Critically discuss what managers really do (this section is based on your findings)

o What challenges managers face

o Other interesting lessons learnt from the experience

• Conclusion and recommendations: Using the literature write a short summary of your findings as well as some concise and practical recommendations for future Managers. (About 200 words)

• Supplementary material:

o Reference list: use the APA referencing system.

o Appendix: attach a copy of your interview transcript and notes (not part of the word count)

Please note the following important points:

• The report should be in a clear, easy to read font, 12 point size, with 1.5 spacing. Overall presentation should reflect the appropriate business format.

• Unreferenced reports, or those that do not include a minimum of 8 references, will receive a grade of 50% or less. The quality of your references will impact your grade (at least 4 of your sources should be scholarly, i.e. peer-reviewed academic journal articles)

• Descriptive papers (i.e. not critical) will receive a grade of 50% or less

Feedback: Comments and a mark will be returned to you within 14 days of submission at most. Below is the feedback form, which will be used to provide you with your grade and summary feedback.

Assignments must be submitted through Turnitin.

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Readings for the assessment		The text and all relevant journals found through the Academic
(instructions where they can be found e.g.		Databases.
MyAthens database, Moodle etc.)

Grading Criteria / Rubric		See Below
Peer Review Evaluation
(group work – optional)
Grading Criteria / Rubric

Assessment Criteria:		Performance

Introduction /3 marks

The introduction includes the
following:
• An introductory sentence or
	two related directly to the
	question.
• A definition or explanation of a
	key term, cited from your
	findings
• A clear statement of the focus
	of the report or the position
	being argued, your opinion
	statement.

Analysis /10 marks

The student has:
•	Interpreted the interview/date
	properly
• Applied the 8 elements of
	thought model while analysing
	data
•	Demonstrated an
	understanding of necessary
	concepts/perspectives/theories
• Has identified sufficient and
	appropriate material from
	relevant and credible sources
	to effectively support the key
	points

Theory and Practice /10 marks

The student has Critically
discussed:
• What managers really do
	based on findings)
• What challenges HR managers
	face

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• Other interesting lessons learnt from the experience

Conclusion /3 marks

The student has included in the

conclusion:

• A brief summary of the main ideas presented in the essay.

• Confirmation of the opinion included in the introduction.

• Final evaluative comments on the relative importance of the arguments.

Report Presentation /4 marks

The student has:

• Identified the key report elements (i.e. introduction, body, conclusion)

• Given each section/paragraph a clear focus and line of thought

• Provided a writing style that is appropriate to the task.

• Used writing that is fluent and grammatically correct, with appropriate punctuation.

• No spelling or typing errors and given due regard to the rules of capitalization and abbreviation etc.

• Used a minimum of 8 academic references, including textbooks and journal articles

• Applied the APA referencing system using the correct technique

Total available marks – 30

Total grade/mark obtained: /30

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qfile_636760625033589720_122833_1.doc

Akansha · Accepted Answer

Industry Analysis
Student Name:
University Name:
Unit Name:
Date:
Abstract
“Cotton On is a new age group success story in Australia.” It has a unique focus daily. The basics of editing are fashion-centric, and the price and quality are excellent. This is relatively young as well as determined business with no fixed boundaries moreover a good understanding of the customer. On the other hand “H&M's current expansion strategy involves a 10-15% increase in stores each year. H&M's present expansion is mainly to increase the number of provisions and store under its products or brand, including H&M and COS, Weekday, Monki, Cheap Monday, and other stories or H&M Home. H&M The entry model is a completely-owned subsidiary and licensed. The study includes competition between H&M and cotton, including its growth, pricing, and other strategies.
Introduction
The Cotton On business Group is larger than Solomon Lew Premier Investment, which owns Dotti, Just Jeans,  Portmans moreover Jay Jays, Witchery/Country Road/Mimco Group or even surf as well as skating clothing retailer Billabong worldwide. It is the few familial retailers that have invested overseas successfully. Austin has been deliberately avoiding propaganda in past, or even in the close Geelong group of people where cotton's international operations still exist, people rarely know the size of the group's business. Competitors slammed COG for keeping its account away from snooping by utilizing series of the discretionary trust for its eight products or brands. One competitor sighed: "They didn't, and they do not disclose profits. You cannot see their accounts at all (Aspris, Finch, Foley & Meyer, 2013)."
H&M's brand value is thirteen billion Euros and is presently the most valuable fashion brand or product in Europe. This is followed by the equally ambitious Cotton On, worth 7.9 billion Euros. Both the retailers have a global perspective and excel in their reasoning, fast-to-fashion products; however shopping experience or products are very different. This data help to know the difference between two, where we will share key finding related to product, price and time. H&M or Cotton On has different strategies for providing product weighting. Most of H&M's products are women's wear, or this concern is conveyed in their advertisements. H&M's men's wear is in the back seat.
Industry analysis: Competition between H&M and Cotton-On 
Cotton On's clothing splits more evenly - considering the retailer's coverage of its women's products, the fault is actually very balanced ("ABOUT US: Cotton On Group", 2018). These weights indicate that Cotton On or H&M are competing or delivering various customer types. Cotton On customers may be more mature and shop in retailers' ads for their partners and children, while H&M's main consumers buy women's clothing. Strategically, Cotton On will focus on all three channels.
Pricing Strategies difference 
H&M has a larger online product and currently has more than 2,000 choices than Cotton On. Although there are similar entry and exit points, the pricing strategies of the two retailers vary widely. H&M's clothing is priced from the $1 to $291, while Cotton On is priced from $5 to $323, while H&M's average cost is $21.41, while Cotton On's average cost is $48. More convincing is the most important price point for each investment. At H&M, 56% of products range in price from $1 to $20, while Cotton On's price structure is more evenly proportioned - their highest selection price is $20 to $40, and the prices they offer are more modest. When comparing the two most competitive categories, the differential pricing structure is very obvious: women's tops and dresses (Chen, Wu & Yao, 2009). The highest price for H&M is $20 to $30, while the price for Cotton On is $40-50. These two people have a clear positioning in this category of the market - their consumer expectations will be tested, and their differences are clearly honed by the product type, detail, and quality. The structure around the cost point of clothing is not clear from both. H&M gives the same weight to the products that cost between $20-30 as well as $40-50 and relaxes on the $30-40 bracket. The price difference between Cotton On and its price point products is also uneven: $40-51 is their common choice they relaxed on the $50 to $60 bracket and returned again for $60 to $70. Both retailers may want to assess these issues in their product range - if pricing is more stable, it is much easier to encourage consumers to spend more (Dao, Furceri, Hwang, Kim & Kim, 2014).
H&M’s Bullish Discounting 
One of the clearest differences in the two retailers is also the discount approach. H&M presently has a voucher of 24.2 percent for all online services, a discount of 9.3 percent or more. On the contrary, only 3.2% of the online products are discounted - this is a more subtle approach, 0.2% of products with only 50% or less.
Women wear is the Most Replenished Segment 
The replenishment plan is another area of significant difference among two retailers. The H&M's present range of 23.1% has been added, while only 2.9% of Cotton On's has replenished. Among the two, women's clothing is the most substantial part ("H&M group | Sustainable fashion", 2018). This translates to the product level: oldest full-price clothing/accessories or footwear on Cotton On that arrived in November 2013 (thus showing replenishment without discounts, showing consistent purchases). Compare it to online stocks At H&M, the full price is the highest:  also arrived in the May 2011. Unlike H&M, Cotton On's replenishment is as prominent as the thumb: Top shop's "longest service" product first appeared in 2011 January; moreover, ASOS was June 2010 (Festel, 2010).
The top-up replenishment chart also shows the high stage (and satisfactory frequency) of the latest Cotton On product drop.

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