Assignment Content Part 3: Market Audit and Competitive Scan This week, you will continue to develop your international marketing plan for marketing microwave ovens for the BRIC country you selected....

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Market Audit and Competitive Scan
Student Name and ID
Course Name and ID
University
24th August, 2022
Market audit and competitive scan for microwave ovens in Brazil
Brazil has good consumer market for microwave-ovens. There are several consumers across Brazil, both in the urban and semi-urban locations using microwave-ovens for domestic as well as for commercial requirements. Since there is general trend in the consumers to increase greater comfort and convenience at work, more and more people are succumbing to the devices that can make their daily life much easier and convenient. Microwave-ovens have found good market and the total number of people using this device has been increasing continuously. As per market statistics, the consumption of microwave ovens increased in brazil since 2013 and thereafter there is continuous decline in the same due to the market saturation.
There is good production growth rate of Microwave ovens in Brazil from long time, these values got peaked in 2013 and thereafter there is fall in the production growth rate of microwave ovens. The domestic production of microwave ovens is saturated and so the exports of the device to the other nations increased after 2013, the pace of the export growth rate gradually increased till 2015-16 and it got peaked in that year, there after there the total export rate of microwave oven started reducing from Brazil (Statista, 2022).
Exports
Argentina and Peru are the two top most destinations for microwave oven...