Australian Char are seeking new markets for their most recent product, an easy-to-light barbeque fuel, Heat Beads Easy-Lite Briquettes. They have commissioned you to undertake a preliminary analysis of the socio-economic environments of two Latin American countries, Chile and Mexico.
You are required to provide Australian Char with a brief report containing:
(A) Four conclusions that would be significant to their decision regarding which country market to enter, remember to relate them back to the Australian Char business (C) Advantage and disadvantages of being an early entrant to a market ( First mover advantage and disadvantage).
Part (A) You have researched a range of variables and summarised them in the table below.
which could be relevant to Australian Char’s plan to sell their briquettes into these countries. Note:
You do not need for this exercise to cite the sources of your data nor any information you paraphrase from your textbook. However, if you use direct quotations from your textbook or use any other sources to support your analysis of the data, you do need to use correct APA citation and referencing for these. (3 marks each = 12 marks)
Part (C) While Australian Char’s Heat Beat are a well-established product globally, you can see that there may be first-mover advantages in these two countries for their Easy-Lite product, given that it makes barbeques easy to light and prevents food tasting of accelerant. Australian Char may benefit from introducing their product ahead of competitors. However, being first into a market does have disadvantages as well – first-mover disadvantages.
List and explain briefly three (3) advantages and three (3) disadvantages which could arise for Australian Char if their new product is introduced to Chile and Mexico ahead of competitors.