Based on assignment id XXXXXXXXXXPart B: Developing Marketing Strategies Overview Using the same hypothetical company from Part A: Marketing Plan Input, for this assignment, you will focus on the...

MKT500
    
    
Part B: Burger Cravers Marketing Plan
Your Name
MKT500 Marketing Management
Strayer University
Dr. Your Professor
Date submitted
Table of Contents
Introduction    3
Branding Strategy    5
Brand Name    5
Logo    5
Slogan    6
Brand Extension    7
Primary and Secondary Target Markets    8
Positioning Statement    9
Consumer Behavior of Target Market    11
Conclusion    12
Sources    13
Introduction
Burger Cravers is a restaurant that serves burgers in the flavors of different countries. The company was established with the mission of providing the best burger taste with exotic flavors around the world to food lovers. This particular company has its outlet in Italy, India, and Turkey. The company has outlets in these countries in most of the metropolitan cities and is effectively competing with the international brands. The menu of the restaurant reflects professionalism and integrity that demonstrate the market requirements and the efficiency of the restaurant in the food industry. The most important aspect of the restaurant is that the customers can customize their burgers according to their preferences and can soothe their tongues with a variety of flavors.
The feedback recommended influencing the growth of the organization by effectively considering the external and the internal factors. Restaurants must effectively focus on the specialization of a diverse menu which will be unique for the restaurant and will effectively enhance the business operation of the organization. This can be evenly contemplated by effective innovations in the menu that will effectively sustain the target market. The new set of customers mainly comprises the health-conscious customers once a menu has been designed that serves their appetite as well as their health. This has been considered for preparing a new menu that will be designed to attract health-conscious individuals with an effective focus on the value of calorie and fat and gluten-free products. From the previous feedback, it is also effective to consider the aspects of advertising and marketing techniques that will sufficiently increase brand awareness and brand visibility of the restaurant.
Branding Strategy
Burger Cravers can effectively become famous for fast food change in the global food industry. The restaurant must effectively use the main strategic aspect of its menu and develop its brand on the basis of this USP. The brand strategy must encompass the aspects of the brand name, logo, slogan, and the brand extension that will enhance the brand awareness and make people realize the significant catchline of the Burger Cravers.
Brand Name
The brand name must encompass the viability of the product. The visual design must be contemplated in a soothing manner that can be presented throughout all the mediums that can effectively reflect on the guest experiences. The brand must ensure to make the customers are attracted about the food and this goodness of the food should be reflected through the visual design and the brand name (Hanaysha & Pech, 2018). The font must reflect the shapes of the Burger food that is rounded, bold, and looks yummy which would effectively present the brand's irreverent personality.
Logo
Confidently Burger Cravers is all about real, simple, and delicious food. So, the logo of the company is presented in a digital-friendly design language that meets the brand presentation and reflects the brand superiority. The logo presented has a redefined design that is...