documents are attachedBasic REPORT Structure for MKT00720 Case Study Analysis (Adapted from...

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documents are attachedBasic REPORT Structure for MKT00720 Case Study Analysis    (Adapted from Davies 2011, p. 208)    	Cover sheet Title page Introduction No more than 10% 1500 word report = 150 words Body  80% of report = 1200 words (150 words approximately)  (150 words approx)  (400 words approx)  (500 words approx)        Conclusion No more than 10% of report = 150 words Reference list 	 Front matter – check requirements (Separate pages) Beginning of essay or report: Introduce topic – move from general to more specific; give brief background, explain why marketing is important, scope of report, core concepts and companies. Tell the reader what the report will cover (This report will analyse the marketing strategies of…..) (10 marks) Section 1 – Key point case study #1:   Describe company A context; give examples of marketing process, explain competitive gain and support from theory/research using references.  Explain reasons for advantage. Link back to your main topic. (15 marks) Section 2 – Key point case study #2:  Describe company B context, give examples of marketing process, explain competitive gain and support from theory/research using references. Explain reasons for advantage. Link back to your main topic. (15 marks) Section 3 – Key point #3 marketing success evidence: Discuss / explain sustained marketing success for each case/organisation; give detailed and objective examples/ support of competitive advantage from research studies with references. (20 marks) Section 4 – Key point #4: analysis and explanation: explain sustained marketing success of each organisation; links to theories, models and concepts to explain success; apply theories/concepts to cases; use of analytical tools to assess marketing-related strategies. (35 marks) Conclusion – sum up key points from each section, the main reasons for competitive advantage and lessons learnt from the overall analysis. No new information in the conclusion!  (10 marks) S A Ashton-Hay, Academic Skills 2014   Basic REPORT Structure for MKT00720 Case Study Analysis    (Adapted from Davies 2011, p. 208)    	Cover sheet Title page Introduction No more than 10% 1500 word report = 150 words Body  80% of report = 1200 words (150 words approximately)  (150 words approx)  (400 words approx)  (500 words approx)        Conclusion No more than 10% of report = 150 words Reference list 	 Front matter – check requirements (Separate pages) Beginning of essay or report: Introduce topic – move from general to more specific; give brief background, explain why marketing is important, scope of report, core concepts and companies. Tell the reader what the report will cover (This report will analyse the marketing strategies of…..) (10 marks) Section 1 – Key point case study #1:   Describe company A context; give examples of marketing process, explain competitive gain and support from theory/research using references.  Explain reasons for advantage. Link back to your main topic. (15 marks) Section 2 – Key point case study #2:  Describe company B context, give examples of marketing process, explain competitive gain and support from theory/research using references. Explain reasons for advantage. Link back to your main topic. (15 marks) Section 3 – Key point #3 marketing success evidence: Discuss / explain sustained marketing success for each case/organisation; give detailed and objective examples/ support of competitive advantage from research studies with references. (20 marks) Section 4 – Key point #4: analysis and explanation: explain sustained marketing success of each organisation; links to theories, models and concepts to explain success; apply theories/concepts to cases; use of analytical tools to assess marketing-related strategies. (35 marks) Conclusion – sum up key points from each section, the main reasons for competitive advantage and lessons learnt from the overall analysis. No new information in the conclusion!  (10 marks) S A Ashton-Hay, Academic Skills 2014

Sarabjeet · Accepted Answer

Case Study Analysis
Case Study Analysis
Case Study Analysis
Case Study Analysis	August 3	2018	
	
Contents
Introduction	2
Case 1: Pepsi Co: https://www.innovativepublication.com/journal-article-file/1632	2
Case 2: Calvin Klein: https://www.elon.edu/u/academics/communications/journal/wp-content/uploads/sites/153/2018/05/01_Feinsot.pdf	3
Marketing success evidence	3
Analysis and explanation	5
Conclusion	7
References	8
Introduction
Marketing is the process by which an organization can promote a company's products and services in the marketplace. Using the right marketing mix can help companies develop products based on customer needs, preferences and needs. In this way, the company can achieve customer satisfaction, so the company can gain a competitive advantage in the long run. Marketing management is considered critical to the success of the organization because it gives consumers an overview of what the firm is doing and what they are going to do. Marketing strategies assist organizations to identify their targeted segments and provide them with the right knowledge to take advantage of opportunities that are limited by specific segments to meet the needs and needs of specific consumers. The purpose of this study is to understand as well as to analyze the marketing concepts by significantly analyzing whole marketing processes of companies like Calvin Klein and Pepsi Co, and discuss how these companies use their unique strategies marketing to become a core competitor in related industries.
Case 1: Pepsi Co: https://www.innovativepublication.com/journal-article-file/1632
PepsiCo was founded in the early 20th century. After the merger of the two companies, it was initially formed as a beverage company. Recently it became a multi-billion dollar multinational group. In 2016, it achieved global business growth with an annual turnover of US$63 billion and provides services in almost 200 countries from 25 different brands). PepsiCo uses innovative and superior marketing strategies ranging from achieving and focusing on global culture to focusing on consumers (Farazuddin, Ahmed and Maddali, 2016). For example, PepsiCo attracted a relatively small number of consumers through the launch of the “Live for Now” campaign, immersing consumers and reorganizing to gain positive marketing responses from Asian cultures and Middle Eastern. Consumer-based unique marketing techniques have recently been strategically important to companies because they increase the company's competitiveness through brand-consumer relationships
Case 2: Calvin Klein: https://www.elon.edu/u/academics/communications/journal/wp-content/uploads/sites/153/2018/05/01_Feinsot.pdf
Calvin Klein firm is a well-known fashion brand with a range of quality consumer groups around the world. Fashion Global Business Group is popular for their and children, men and women fashion collections, providing clothing accessories to almost all consumer groups to different age demographics to have the better understand of the needs and desires of each market segment. With its competitive edge in brand awareness, Calvin Klein is now entering other markets, for example, leather goods and home decor. Given the core of the organization is the fashion brand, the company's marketing strategy focuses on celebrity-approved gender-based marketing strategies and global sales. Gender-based unique marketing strategies have become the success story of Calvin Klein's, which uses aggression to stop traditional marketing and promote the boundaries of its promotions (Feinsot, 2018).
Marketing success evidence
Case 1
Like any other growing brand, PepsiCo is striving to achieve sustained financial success at the same time as improving performance. It is named as performance with purpose as well as also has three main areas of control or influence: environmental, human, as well as talent sustainability. All of these pillars support firm to maintain continued market success.

Basic REPORT Structure for MKT00720 Case Study Analysis (Adapted from Davies 2011, p. 208) Cover sheet Title page Introduction No more than 10% 1500 word report = 150 words Body 80% of report = 1200...

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