Beginning of report:Whilst there is no mark allocation associatedfor the Executive Summary & Intro in thisassignment (ie. we had a mark allocation forAssignment 1, to ensure students made aneffort in preparing an Executive Summary &Intro…and doing well in that space), both arerequired in Assignment 2. Please rememberthat an Executive Summary is a SUMMARY ofthe whole report, which includes any results.Part A - Question 1:Give examples of three major traits or themesassociated with the dark side ofentrepreneurship; and explain these traitsusing sound academic references. Whilst notcompulsory (ie. you can talk about the traitsin broad terms), you might like to explain howthese traits are also linked to Nick Woodman,a key actor in the case study. (10 marks)Part A – Question 2: Present evidence fromthe GoPro case study that either supportsand/or refutes Drucker’s statement? You canchoose to support or refute – it’s your choice– but whatever stance you take, make sure itis supported in evidence (15 marks)Part B – Question 1: Firstly, note that largemark allocation for Part B questions – 30marks each. Hence, this is where you shouldspend most of your time (and word lengthallocation) in your paper. How did GoPro gaina competitive advantage from their marketingprocesses? Please use theoretical foundationsas the basis for your analysis ie. usetheoretical models or concepts in the unit tosupport your argument (30 marks)Part B – Question 2: The case identifiesfuture threats to the company’s strategy.Give recommendations on how GoPro shouldrespond to this, using theoreticalfoundations. Maybe SWOT? Does GoPro (as acompany) have certain strengths to overcomethe noted threats? New opportunities? etc(30 marks)Conclusion
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