BSBMKG626 - Develop advertising campaigns
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Task 1 – Knowledge Questions
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Task summary
·This is an open book knowledge test, to be completed in your own time.
·You need to answer all the written questions correctly.
Required
·Access to textbooks/other learning materials.
·Access to a computer and Microsoft Office.
·Access to the internet.
Timing
·Your assessor will advise you of the due date of this assessment via Canvas.
Submit onto Canvas
·This completed workbook
Assessment criteria
·All questions must be answered correctly for you to be assessed as having completed the task satisfactorily.
Re-submission opportunities
·You will be provided feedback on your performance by the Assessor via Canvas. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task.
·If any parts of the task are not satisfactorily completed, the assessor will provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date.
·You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal.
·You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.
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Assessment Cover Sheet
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Candidate name:
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Candidate ID
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Trainer’s Name:
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Date Submitted:
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Candidate declaration:
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I declare that:
·I have read and understood all the information provided in relation to the assessment requirements to complete this unit, the instructions and the purpose and processes of undertaking this assessment task
·This assessment is my own work and where other’s works or ideas have been used, I have appropriately referenced or acknowledged them
·I understand that plagiarism is a serious offence that may lead to disciplinary action.
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Candidate signature:
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Task 1: Knowledge Questions
Question 1
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What are key principles of effective marketing for different markets?
(Minimum 50 words)
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Answer:
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Question 2
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List a minimum of four (4) elements of an advertising brief?
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Answer:
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Question 3
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Explain two (2) important ethical requirements of the advertising industry.
(Minimum 80 words)
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Answer:
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Question 4
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What is meant by organisational products and services? Provide one (1) example of each.(Minimum 30 words)
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Answer:
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Question 5
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Explain principles and purposes of advertising, consumer behaviour, and influences on buyer behaviour.(Minimum 200 words)
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Answer:
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Question 6
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Identify and give an overview of key provisions of relevant legislation, codes of practice and national standards and how it affects business operations.
(Minimum 200 words)
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Answer:
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BSBMKG626 - Develop advertising campaigns
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Task 2 – Portfolio of evidence
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Task summary
This assessment is to becompleted using the Bounce Fitness simulated work environment. This assessment task requires the student to review Bounce Fitness’ Corporate Marketing Plan.
Required
·Access to textbooks/other learning materials
·Access to Bounce Fitness site via Canvas
·Computer with Microsoft Office and internet access
·Bounce Fitness’ Corporate Marketing Plan
Timing
·Your assessor will advise you of the due date of this assessment via Canvas.
Submit
·This completed workbook.
Assessment criteria
For your performance to be deemed satisfactory in this assessment task, you must satisfactorily address all the assessment criteria. If part of this task is not satisfactorily completed, you will be asked tocomplete further assessment to demonstratecompetence.
Re-submission opportunities
You will be provided feedback on your performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task.
If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date.
You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal.
You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.
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Assessment Cover Sheet
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Candidate name:
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|
Candidate ID
|
|
Trainer’s Name:
|
|
Date Submitted:
|
|
Candidate declaration:
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I declare that:
·I have read and understood all the information provided in relation to the assessment requirements to complete this unit, the instructions and the purpose and processes of undertaking this assessment task
·This assessment is my own work and where other’s works or ideas have been used, I have appropriately referenced or acknowledged them
·I understand that plagiarism is a serious offence that may lead to disciplinary action.
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Candidate signature:
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Task 2 – Case Study
Case Study: Bounce Fitness
Using the Bounce Fitness Corporate Marketing Plan, create two advertising campaigns. Bounce fitness run two advertising campaigns a year. The first runs January through June, the second runs July through December. Create one (1) advertising campaign for the first half of the year and a second advertising campaign for the second half of the year.
Part A - Advertising Campaign: January - June
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uestion 1 – Define the campaign objectives
Using the Bounce Fitness Corporate Marketing Plan, create an advertising campaign addressing the following: (approx. 300 words)
·Define the purposes and objectives from the marketing plan.
·Use these to set the measurable terms for the objectives for the advertising campaign. Include time, budget, product and market factors.
·Discuss any factors which may affect the consumer responses to the campaign including relevant legislation (such as anti-discrimination legislation, consumer protection laws, privacy laws, Trades Practices Act and copyright) and the impact of each
·Discuss the legal and ethical considerations relating to this brief and how you will manage these. How will you verify these with relevant stakeholders?
Question 2 – Prepare an advertising budget
Provide an Advertising Budget, evidence of research you completed and addressed the four points below. (approx. 300 words)
You must describe:
·What research resource requirements will you need for this campaign?
·Discuss the range of media options to be considered, stating what could be used, which you chose to use and why you made those choices.
·How would you budget to use the media options that you chose?Why do you believe that the budget allocated is sufficient to meet the objectives?
·How will ensure that you do not run over budget?
Question 3 – Develop a schedule for proposed advertising activities
Produce an advertising schedule, critical path analysis, Gantt Chart or other technological created tool for planning and measuring time, evidence of provider costs and availability and addressed the three points detailed below. (approx. 300 words)
To develop your schedule ensure you include:
•Computer technology produce a Critical Path Analysis (CPA) or Gantt Chart or similar tool to chart the planned progress of the campaign planning and exposure.
•Discussion of why you are confident your timeline is accurate and meets the marketing plan requirements.
•Discussion of your choice of service provider and why you made this choice. Include discussion on the different quotes you received, expertise, cost, and availability to justify your decision.
Part B - Advertising Campaign 2: July - December
Q
uestion 1 – Define the campaign objectives
Using the Bounce Fitness Corporate Marketing Plan, create an advertising campaign addressing the following: (approx. 300 words)
·Define the purposes and objectives from the marketing plan.
·Use these to set the measurable terms for the objectives for the advertising campaign. Include time, budget, product and market factors.
·Discuss any factors which may affect the consumer responses to the campaign including relevant legislation (such as anti-discrimination legislation, consumer protection laws, privacy laws, Trades Practices Act and copyright) and the impact of each
·Discuss the legal and ethical considerations relating to this brief and how you will manage these. How will you verify these with relevant stakeholders?
Question 2 – Prepare an advertising budget
Provide an Advertising Budget, evidence of research you completed and addressed the four points below. (approx. 300 words)
You must describe:
·What research resource requirements will you need for this campaign?
·Discuss the range of media options to be considered, stating what could be used, which you chose to use and why you made those choices.
·How would you budget to use the media options that you chose?Why do you believe that the budget allocated is sufficient to meet the objectives?
·How will ensure that you do not run over budget?
Question 3 – Develop a schedule for proposed advertising activities
Produce an advertising schedule, critical path analysis, Gantt Chart or other technological created tool for planning and measuring time, evidence of provider costs and availability and addressed the three points detailed below. (approx. 300 words)
To develop your schedule ensure you include:
•Computer technology produce a Critical Path Analysis (CPA) or Gantt Chart or similar tool to chart the planned progress of the campaign planning and exposure.
•Discussion of why you are confident your timeline is accurate and meets the marketing plan requirements.
•Discussion of your choice of service provider and why you made this choice. Include discussion on the different quotes you received, expertise, cost, and availability to justify your decision.
Assessment record
After assessment the rubric should be completed. If a satisfactory result is not achieved at the first attempt strategies to address gaps in performance need to be provided and the due date for re-submission to be advised to the student.
Should a student not achieve a satisfactory result at the third attempt, they will not achieve competency for the whole unit and will need to re-enrol in the unit.
Note:Failure to submit by the actual due date, will be marked as “Late” and recorded as an NYS.
Rubric
Assessment Task
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Attempt
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Result
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Resubmission date
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Assessment task 2- Skills demonstration
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1
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S/NYS
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Assessment task 1- Skills demonstration
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2
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S/NYS
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Assessment task 1- Skills demonstration
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3
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S/NYS
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