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Business Data Analysis Page 1 of 7 Scenario Your employer, Beautiful Data Inc., create insightful and dynamic dashboards for their clients. Todd has requested you to come up with an interactive dashboard for one of the clients. In his memo sent to the analytics team via SLACK (see next page), Todd has provided some guidelines to tackle the task. In particular, you are expected to explore the LasVegas dataset and develop an interactive dashboard using Tableau Desktop software. Then, you should convey your design process as web report comprising a process component and a solution component via the WordPress platform (a template is provided). Dataset Details The ‘LasVegas’ dataset is a multivariate dataset that provides 504 TripAdvisor reviews of 21 hotels located in the Strip, Las Vegas. The data collected is grouped into “Review”, “User” and “Hotel” features. A brief data description is available from the Variable_Descriptions worksheet in the Excel file. For a more detailed look http://dx.doi.org/10.17632/tsf9sjdwh2.1 and the associated journal paper http://www.sciencedirect.com/science/article/pii/S2211973617300387 Hints: • You may add additional Statistical analysis and/or supporting data of your own (additional Latitude/Longitude data, web links etc.) At minimum, the focus of the assignment should be on the core data provided in the dataset. • Fix issues with data quality (if any). http://dx.doi.org/10.17632/tsf9sjdwh2.1 http://dx.doi.org/10.17632/tsf9sjdwh2.1 http://www.sciencedirect.com/science/article/pii/S2211973617300387 http://www.sciencedirect.com/science/article/pii/S2211973617300387 Page 2 of 7 Todd’s memo sent to the Analytics team via SLACK 1 12:50 pm Today Todd Nash 3:17 PM #VisCallenge #LasVegas #Project Hey, team DataViz. Let us all start working on #LasVegas data and see who can develop the best interactive visualisations. Remember, our work will be showcased in the upcoming online marketing campaign. More on this in my next post. Todd Nash pm 3:20 #VisCallenge #LasVegas #Project The #Data_Visualisation challenge consists of the following steps: a) Review the #LasVegas dataset first. b) Define a #Business/User_Persona that will be the #Audience of your data visualisation and develop a #story to help focus and guide your design process. c) Identify key #Data_Elements in the selected dataset that could be used to explore further using data visualisation methods. d) Discuss why you may use certain #Visualisations e) Keep in mind #Ethical considerations of using #3 rd party_data f) Develop an #Interactive_Dashboard (using the #TableauDesktop ) g) Describe key components of your final #Dashboard . h) Deliver your project as a #Web_Report via #WordPress Todd Nash 3:43 pm #VisCallenge #LasVegas #Project Team, remember all the points mentioned in my previous comments should be done via #WordPress ! Good luck all! Ah, and remember… I expect your projects submitted to me by Thursday 9 th June 2022, 8:00 pm. Page 3 of 7 1 Slack brings team communication and collaboration into one place so you can get more work done, whether you belong to a large enterprise or a small business. Check off your to-do list and move your projects forward by bringing the right people, conversations, tools, and information you need together. Slack is available on any device, so you can find and access your team and your work, whether you are at your desk or on the go. Assignment Deliverables via WordPress The assignment consists of two main sections (web pages): Process and Solution (accessible via Menu in the WordPress template). You are required to complete both parts. This assignment is equivalent to 2,500 words. A) Process Component You are required to complete this section by completing four pre-set web pages under the process menu. Content presented here should be written in a ‘professional’ language and must cover the following four aspects: 1) Describe the audience for your Data Visualisation (to be written under AUDIENCE page) Describe the audience of the Data Visualisation you intend to create. This section should include a general description of the persona, questions they want to be answered, actions/outcomes your dashboard will be supporting, and the feeling you would like to convey. 2) Identify Data Elements (to be written under DATA ELEMENTS page) Using what you have learnt in the lectures and tutorials, first, please describe each column in the dataset (note: you should describe all columns regardless of whether you will ultimately use them in your visualisation or not). Then classify the data (example, Categorical, Numerical: Discrete, Continuous / Scales of measurements: Nominal, Ordinal, Interval and Ratio / Time/Date, Location). 3) Describe at a high level what types of charts you might use to display the data. (to be written under THE RIGHT FIT page) Based on the data types you described earlier in this section, along with the objectives of the persona you described, describe what charts and visualisations you think might work well to communicate the information. 4) Finally, describe any data ethics considerations there with the data you intend to use. (to be written under ETHICS page) Describe any considerations you think you should keep in mind while developing and sharing your visualisation. Note: While adding content, images, and tables are allowed under these sections (web pages); students are strictly prohibited from moving web page locations, renaming web pages or adding new pages under the PROCESS component. https://slack.com/?cvosrc=ppc.google.slack&cvo_campaign=&cvo_crid=189416050964&Matchtype=b&utm_source=google&utm_medium=ppc&c3api=5523,189416050964,slack&gclid=CjwKEAjwutXIBRDV7-SDvdiNsUoSJACIlTqlzQSKLaVeXEwZoour-SKRO45OiKchz8HCRQFgIugiihoCwnbw_wcB&gclsrc=aw.ds&dclid=CIfElPmE6tMCFdEZKgodregODg https://slack.com/?cvosrc=ppc.google.slack&cvo_campaign=&cvo_crid=189416050964&Matchtype=b&utm_source=google&utm_medium=ppc&c3api=5523,189416050964,slack&gclid=CjwKEAjwutXIBRDV7-SDvdiNsUoSJACIlTqlzQSKLaVeXEwZoour-SKRO45OiKchz8HCRQFgIugiihoCwnbw_wcB&gclsrc=aw.ds&dclid=CIfElPmE6tMCFdEZKgodregODg https://slack.com/?cvosrc=ppc.google.slack&cvo_campaign=&cvo_crid=189416050964&Matchtype=b&utm_source=google&utm_medium=ppc&c3api=5523,189416050964,slack&gclid=CjwKEAjwutXIBRDV7-SDvdiNsUoSJACIlTqlzQSKLaVeXEwZoour-SKRO45OiKchz8HCRQFgIugiihoCwnbw_wcB&gclsrc=aw.ds&dclid=CIfElPmE6tMCFdEZKgodregODg https://slack.com/?cvosrc=ppc.google.slack&cvo_campaign=&cvo_crid=189416050964&Matchtype=b&utm_source=google&utm_medium=ppc&c3api=5523,189416050964,slack&gclid=CjwKEAjwutXIBRDV7-SDvdiNsUoSJACIlTqlzQSKLaVeXEwZoour-SKRO45OiKchz8HCRQFgIugiihoCwnbw_wcB&gclsrc=aw.ds&dclid=CIfElPmE6tMCFdEZKgodregODg Page 4 of 7 B) Solution Component Under the SOLUTION component (WordPress web page), you are expected to have two deliverables, namely, Live Dashboard and Story Telling. First, using the skills you have developed in the tutorial sessions (and leveraging any additional training and online support provided by Tableau Inc.), you should create an interactive dashboard using Tableau Desktop. Then, you should embed your interactive dashboard on the Live Dashboard web page. Note: Instructions on retrieving embed code and importing the interactive dashboard to WordPress websites are available in the WordPress Instruction Manual. Under the Story Telling web page, you are expected to capture and describe various screenshots of your interactive dashboard developed using Tableau Desktop. Hint: You can capture screenshots using the Print Screen Key on the keyboard or by using the snipping tool (Windows machines), or you can easily export “Screen images” by using the “Export Image” option from Dashboard menu. Alternatively, you can annotate the dashboard using “Story” tab in Tableau Desktop. Your descriptions, comments, or annotations of the interactive dashboard should detail how you have considered the data visualisation framework while developing the interactive dashboard. The questions below will give you some ideas of the type of comments you should include in this section: I. What types of charts have you selected and why? II. How have you used colour (or not)? III. How have you used hierarchy in your approach? IV. What interactive components did you introduce? V. How have you supported the motivations of the persona you defined? VI. Comment on data sources and any data manipulation you may have performed. Note: While adding content, images and tables are allowed under these sections (web pages); students are strictly prohibited from moving web page locations, renaming web pages or adding new pages under this PROCESS component. C) Other components of the WordPress website There are three web pages on the WordPress website template where you need to provide additional information. These include Welcome to Beautiful Data Inc. (Home page), About Us, and Contact pages. In the Welcome page, you may provide some information about Beautiful Data Inc. operations and the visualisation project, i.e. Las Vegas (be creative). In the About Us page, you should briefly introduce yourself. Page 5 of 7 Finally, students can provide their contact information (you should use fictitious contact information), including phone number, email address, and social media pages such as LinkedIn etc. Note: While adding content, images and tables are allowed under these sections (web pages); students are strictly prohibited from moving web page locations and renaming web pages. Students are allowed to add site pages at the top level Menu ONLY. Criteria Criteria Weight Not Attempted Needs Improvement Satisfactory Good Very Good Exemplary PROCESS Component (40%) GLO1 GLO2 • Audience • Data Elements • The Right Fit • Ethical Considerations 35% None of the specified Topic areas answered clearly or completely. Only a generic description of the audience and/or questions are given. Some variables are incorrectly classified. Ethical considerations NOT addressed. There is NO explanation (support) for the use of different charts, graphs etc. (0 – 10.4) Only a few of the specified Topic areas answered clearly or completely. Audience (the persona of interest) poorly described or questions developed are too basic to justify a need for an interactive visualisation. (10.5 – 17.4) All Topic areas were addressed, but most topics lack clarity and/or incomplete. A clear alignment between visual elements (charts, graphs etc.) and objectives of the persona described is lacking. Ethical considerations could be discussed in further details. (17.5 – 20.9) All Topic areas were addressed, but some topics lack clarity and/or incomplete. The persona of interest needs