Answer To: Business Venture Assignment IMPORTANCE: This assignment will help you to apply your skills in order...
Tanmoy answered on Mar 12 2021
Business Venture Assignment – New Restaurant Business
Executive Summary
In the new business venture we will try to setup a new restaurant business in Vancouver, Canada. There is tremendous growth opportunity in setting up a restaurant business in Canada with the growth in the number of tourists and food lovers. Also, emphasize will be given towards providing employment to the local community and serving them through various corporate social responsibilities. This will help the new restaurant business to expand and acquire thousands of customers in Vancouver. We have also provided a projected cash flow statement based on the total expenses to setup the restaurant business in Vancouver. For this we have conducted an analysis which will help to analyse the viability of the new restaurant business in Vancouver.
Identifying the business opportunities
(i) Hospitality Business: The hospitality business in Canada is on the rise and is growing on a year on year basis. Although the rate of growth in this industry is slow due to covid-19 pandemic situation, it is expected to grow in the future. As of 2019 the food and accommodation industry in Canada reached over 84 thousand in terms of business. Also the CAGR of the hospitality industry in Canada is expected to be more 2.5% by 2025 (Hospitality industry in Canada, Mordor Intelligence, 2020). Based on this we have planned to create a restaurant business in Canada. It will be a 40 seated establishment and will require CAD300000 which will include rent, kitchen equipments, décor, furniture, insurance, some interior decoration and licensing (Ownr).
The location of the business will be in Vancouver. It is one of the world’s most beautiful cities and is considered as the most liveable due to its modern urban facilities and picturesque surroundings. Beside Vancouver there are a number of attractive places like Robson Street, Queen Elizabeth Park, Vancouver Aquarium, Landmark Skyscraper, Stanley Park and Lions Gate Bridge to the Grouse Mountain peak. This will enable to attract more tourists and food lovers in the new restaurant (Hotels.com).
The construction and renovations will consist of operational kitchen, setting up a bar and upgrading the wash room. There will be licensing and permits like registration of the business, liquor license, water and sewerage, food services, parking, occupancy and signage. It will cost approx $10000. There will be Point of Sales (POS) software installed in the restaurant which will operate the business, input the orders, track the sales and inventory, assist in scheduling of the staffs and which will sync with the back-end accounting. This system will also enable in integrating the mobile payments with payment processors.
The will be a restaurant logo with a chef and a menu which will contain the food that will be served in the restaurant and will be the restaurant’s distinct personality. It will be through solid marketing and a well engineered menu the profits of the restaurant business will be maximized.
The food menu that will be available in the Vancouver restaurant will be Poutine, Bannock, Butter tarts, Nova Scotian Lobster Rolls, Montreal style bagels, Saskatoon berry pie, Montreal style smoked meat, Peameal bacon, Beavertails, Split pea soup, Caesar Cocktails and may more (Christina Guan, 2021).
(ii) CSR aspects: The Corporate Social Responsibility of the restaurant business will focus on three aspects which are ethics, altruistic and strategic. It will focus on respecting and valuing the workplace and the business community. This will help in establishing customer loyalty and will add towards a positive work atmosphere for enhancement of the restaurant’s goodwill. CSR activities will assist the customers in meeting the restaurant business with great employees and enable the customers to understand the business ideology and operations (Bobby Owner, Cannoli Café; Hyderabad, India).
Through ethical responsibilities it is necessary to keep the business intact. These include paying the workers at fair standard wage rate, purchasing the raw materials from the local markets to help the seller of the community of business operations. Thus it will be a sustainable business. The altruistic nature of the restaurateurs will help the restaurant to exchange messages and communicate easily with the customers and various stakeholders of the society. Through strategic social responsibilities it will help the company to achieve the financial plan the savings that can be maximised in the restaurant business operations.
Also the dietary menu will be gluten free and will be for health conscious people. The products will be recycled for maximizing the profits of the restaurant business and this will create a sense of care. There will be a culture of respect and emotions for implementation of the ethical standards throughout...