TITLE PAGE Executive Summary Table of Contents 1.0 Introduction1 2.0 Environmental Analysis1 2.1 PESTEL Analysis1 2.2 Porter’s Five Forces Model2 2.3 Strategic Capabilities Model3 2.4 TOWS...

Calculations of HOTS software and report according to the copy that i have submitted and please refer to the example copy that also attached. I need it accordingly


TITLE PAGE Executive Summary Table of Contents 1.0 Introduction1 2.0 Environmental Analysis1 2.1 PESTEL Analysis1 2.2 Porter’s Five Forces Model2 2.3 Strategic Capabilities Model3 2.4 TOWS Analysis4 3.0 Strategic Analysis5 3.1 Objectives and Outcomes6 3.2 Competitive Strategy7 3.2.1 The Ansoff Matrix7 3.3 Stakeholder Value Creation8 3.4 Intended Business Strategy9 4.0 Marketing9 4.1 Positioning Strategy9 4.2 Pricing Tactics12 4.3 Appropriate Advertising Expenditure13 4.4 Appropriate Promotional Campaigns14 5.0 Operations14 5.1 Analysis of Operating Results15 5.2 Appropriate Staffing Levels15 5.3 Appropriate Staff Training Budget16 5.4 Refurbishment Program18 5.5 Maintenance Program18 6.0 Financial Performance19 6.1 Evidence of control systems19 6.2 The Income Statement19 6.3 Balance Sheet21 6.4 Statement of Cash Flows23 7.0 Conclusion and Recommendation26 7.1 Recommendations for further research26 References27 List of Tables and Charts Table 1: PESTEL Analysis1 Table 2: Porter’s Five Forces2 Table 3: Strategic Capabilities - Tangibles3 Table 4: Strategic Capabilities - Intangibles3 Table 5: TOWS Analysis4 Table 6: Objectives and Outcomes6 Table 7: Ansoff Matrix7 Table 8: Stakeholder Value Creation8 Table 9: Intended Business Strategy9 Table 10: Pricing Strategies12 Table 11: Appropriate Advertising Expenditure13 Table 12: Appropriate Promotional Campaigns14 Table 13: Operation Results15 Table 14: Staffing Effectiveness and Efficiency16 Table 15: Staff Training Effectiveness and Efficiency 17 Table 16: Cost Benefit Analysis18 Table 17: Longitudinal analysis of simplified Income Statement20 Table 18: Longitudinal analysis of simplified Balance Sheet22 Table 19: Longitudinal analysis of Cash Flow statement24 Table 20: Longitudinal analysis and forecast of Liquidity Ratios25 Chart 1: Different Pricing Levels12 Chart 2: Appropriate Advertising Expenditure13 Chart 3: Staffing Effectiveness and Efficiency15 Chart 4: Staff Training Effectiveness and Efficiency17 Chart 5: Efficiency analysis and forecast19 Chart 6: Revenue, Expenses and EBIT results and forecast21 Chart 7: Profitability analysis and forecast23 Chart 8: Cash Flow25 Figure 1: Quality vs. Price10 Figure 2: Facilities vs. Price11 HOS802 1.0 Introduction Introduction to section 2.0 Environmental Analysis 2.1 PESTEL Analysis Introduction (why are you using this model) Political · Economical · Socio-Cultural · Technological · Environmental · Legal · Table 1: PESTEL Analysis Key Insights · e.g. Steady growth in international and domestic travellers to Sydney over the years. 2.2 Porter’s Five Forces Model Introduction (why are you using this model) Threat of new entrants Low Threat of substitutes High Bargaining power of suppliers Low Bargaining power of buyers High Industry rivalry High Table 2: Porter’s Five Forces Key Insights · e.g. Keep up with changes in market demand and trends to maintain competitive advantage (Boss, 2015). 2.3 Strategic Capabilities Model Introduction (why are you using this model) Tangibles Physical Financial · e.g. Outstanding location · e.g. Increase in cash flow Table 3: Strategic Capabilities - Tangibles Intangibles General Organisation Human Knowledge and Learning · e.g. Focus on different markets through market penetration. · e.g. Instilling an organisational culture · e.g. Keeping up to date information on target market needs and the effects of advertising Table 4: Strategic Capabilities - Intangibles Key Insights · e.g. Inculcating a strong sense of harmony and organisational structure for all employees as well as other stakeholders. 2.4 TOWS Analysis Introduction (why are you using this model) The … Hotel Strengths (S) Weaknesses (W) 1. 1.   Opportunities (O) SO: Maxi-Maxi Strategies WO: Maxi- Mini Strategies 1. SO1: e.g. Meet customer needs by recognising market demand and preferences (S1, S3, O1, O3) Threats (T) ST: Maxi-Mini Strategies WT: Mini-Mini Strategies 1. Table 5: TOWS Analysis Key Insights · e.g. Focus on product development and market penetration 3.0 Strategic Analysis Introduction to section Vision Mission Values Ethics CSR · · Objectives Strategic Direction · · 3.1 Objectives and Outcomes SMART Goals (End of Y4) Actual Results (End of Y4) Variance Reason of Variance SMART Goals (End of Y6) MARKETING OPERATIONS FINANCIAL Table 6: Objectives and Outcomes 3.2 Competitive Strategy 3.2.1 The Ansoff Matrix Markets New Market Development Diversification Existing Market Penetration Product Development Existing New Products and Services Table 7: Ansoff Matrix Phase 1: Market Penetration · Phase 2: Product Development · Proposed Plan: Market Development · 3.3 Stakeholder Value Creation Key Stakeholder Interest/ Need Driven Value Provision Shareholders · · Directors and Managers · · Employees · · Customers · · Government · · Suppliers · · Table 8: Stakeholder Value Creation 3.4 Intended Business Strategy Marketing · Operations · Finance · Table 9: Intended Business Strategy Intended Business Strategy Timing Realised Business Strategy · · · 4.0 Marketing Introduction to section 4.1 Positioning Strategy Figure 1: Quality vs. Price Performance: · Plan: · 4.2 Pricing Tactics Chart 1: Different Pricing Levels The table below, discusses some of the main pricing strategies for The hotel. Pricing Strategy Definition Example Penetration · Differential Pricing · Table 10: Pricing Strategies 4.3 Appropriate Advertising Expenditure Chart 2: Appropriate Advertising Expenditure Table 11: Appropriate Advertising Expenditure Performance: · Plan: · 4.4 Appropriate Promotional Campaigns Discounts Year 1 Year 2 Year 3 Year 4 & 5 Projections Table 12: Appropriate Promotional Campaigns Performance: · Plan: · 5.0 Operations Introduction to section 5.1 Analysis of Operating Results Table 13: Operating Results Key Insights · 5.2 Appropriate Staffing Levels Chart 3: Staffing Effectiveness and Efficiency Performance: Effectiveness: · Efficiency: · Plan: 5.3 Appropriate Staff Training Budget Chart 4: Staff Training Effectiveness and Efficiency Performance: Effectiveness: · Efficiency: · Plan: 5.4 Refurbishment Program Table 16: Cost Benefit Analysis 5.5 Maintenance Program 6.0 Financial Performance Introduction to section 6.1 Evidence of control systems Chart 5: Efficiency analysis and forecast 6.2 The Income Statement Introduction 6 Example: Table 17: Longitudinal analysis of simplified Income Statement Analysis Chart 6: Revenue, Expenses and EBIT results and forecast 6.3 Balance Sheet Introduction Example: Table 18: Longitudinal analysis of simplified Balance Sheet Analysis: Chart 7: Profitability analysis and forecast 6.4 Statement of Cash Flows Introduction Statement of Cash Flows Example: Table 19: Longitudinal analysis of Cash Flow statement   Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Current Ratio 0.77 0.90 1.72 3.29 4.77 6.77 Quick Ratio 0.75 0.89 1.72 3.29 4.77 6.76 Table 20: Longitudinal analysis and forecast of Liquidity ratios Projections Chart 8: Cash Flow 7.0 Conclusion and Recommendation 7.1 Recommendations for further research Reference List Different Pricing Levels Year 1 Febuary-AprilMay-JulyAugust-OctoberNovemer-January210.97217.93222.1245.85Year 2 Febuary-AprilMay-JulyAugust-OctoberNovemer-January250.05258.52999999999997273.19366.68Year 3 Febuary-AprilMay-JulyAugust-OctoberNovemer-January370.38398.8467.05538.53Year 4&5 (Projections) Febuary-AprilMay-JulyAugust-OctoberNovemer-January600500700800 Appropriate Advertising Expenditure Public Awareness Year 0year 1Year 2Year 3Year 4Year 538.6845.3441.3238.2448.5653.62Ad Cost as a % of Revenue Year 0year 1Year 2Year 3Year 4Year 54.5199999999999997E-25.04E-23.4599999999999999E-22.9100000000000001E-22.2100000000000002E-22.01E-2 General Operations Indicator Gross Operating Profit %Year 0Year 1Year 2Year 3Year 4 (Projected)Year 5 (Projected)16.24545.855.762.6767.33Occupancy%Year 0Year 1Year 2Year 3Year 4 (Projected)Year 5 (Projected)42.3373.2288.8492.4195.598.5 Staffing Effectiveness and Efficiency Staff Satisfaction Year 0Year 1Year 2Year 3Year 4Year 5597263697275Staff Cost as a % of Revenue Year 0Year 1Year 2Year 3Year 4Year 533.13000000000000317.2515.4412.2211.510 Staff Training Effectiveness and Efficiency Guest Satisfaction % Year 0Year 1Year 2Year 3Year 4Year 5435360636569Staff Training Cost as a % of Revenue Year 0Year 1Year 2Year 3Year 4Year 50.650.870.90.680.650.6 Expenses as a percentage of revenue Year 0Year 1Year 2Year 3Year 4Year 51.210.710.550000000000000040.440.380.35 RevenueYear 0Year 1Year 2Year 3Year 4Year 532711105217301300323700042000ExpensesYear 0Year 1Year 2Year 3Year 4Year 5397178929551132181400014500EBITYear 0Year 1Year 2Year 3Year 4Year 5-70031607750168142300027500 $ amount in '000s Net IncomeYear 0Year 1Year 2Year 3Year 4Year 569924215424117691700021250ROAYear 0Year 1Year 2Year 3Year 4Year 5-5.6635316201502105E-20.139425728190859990.225620876768442060.386260563186380860.464915135539772480.50534253863018752ROEYear 0Year 1Year 2Year 3Year 4Year 5-7.7934214901137069E-20.212392860544318520.322372916790596930.411575553818327670.382236256218736530.34088539226495396ROCEYear 0Year 1Year 2Year 3Year 4Year 5-5.96E-20.207999999999999990.384000000000000010.533000000000000030.590.64 $ amount in '000s Free Cash FlowYear 0Year 1Year 2Year 3Year 4Year 5482-884844154232313434700Operating Cash Flow to Total RevenueYear 0Year 1Year 2Year 3Year 4Year 50.147341009190856210.407998099245135750.459275114504946290.51354761327375520.560000000000000050.6 $ amount in '000s Page 1 of 5 Subject Title Subject Code Assessment Title Learning Outcome/s (found in the Subject Outline) Assessment type Weighting % Word count Due day & date Class submission Submission type Format / Layout of Assessment Hospitality Management Simulations HOS802 Assessment 3 – Group Report 1, 2, 3 & 4 Group (maximum five members) 50% 3,000 words (+/- 10%) Sunday of Week 13 (before 11:59pm) Lecture ☐ Tutorial ☐ Paper copy ☐ Turnitin ☒ Report: ICMS Cover Page ☒ Table of Contents ☒ Executive Summary ☒ Introduction ☒ Findings ☒ Conclusion ☒ Recommendations ☒ Reference List ☒ Appendices (if needed) ☒ Assessment instructions Strategic Business Plan Student groups (of no more than five members, and no less than three) will develop a 3000-word strategic business plan for a hospitality business using the software simulation program. This business plan will be presented in report format and will include an evaluation of your hotel performance using quantitative and qualitative data and key strategic management decisions that need to be implemented to improve the position of the hotel in the three (3) years following the end of the simulation period. Your report should cover the following areas:  Overall Strategy  Marketing  Operations  Finance You will need to utilise at least two (2) theoretical models in each of these sections as a means of identifying the best strategy for the hotel moving forward. Page 2 of 5 Present your findings as a research report (3000 words) using the following structure:  Cover page: All group member’s names and student numbers, MGT802 and the title of the report: this should be a concise description of your report  Table of contents: list all major sections with page numbers  Introduction: Cover the Background (what has come before the report to make it necessary for you to write it?),